Because of all the happenings in social media today, emails are often overlooked. But this should not be the case since emails are one of the most effective ways to connect personally to customers. This brought way to business email marketing.
McKinsey and Co., a consulting firm, said that email marketing is 40 times more successful than other social media marketing in retaining and reaching customers. If you are planning on starting your email marketing strategy, here are 10 email marketing software solutions that can help you. These will help you launch a successful campaign that creates, tracks, and sends email to your customers.
Vertical Response
Features:
Professionally designed, free templates
Image tool (crop, filters, images, frames, etc.)
Free trial and Special Non-Profit Pricing
Flexible Pricing
Vertical Response is perfect for budget-conscious small businesses. This full-featured email marketing service offers pay-as-you-go packages and pay-monthly packages. This means that this is also for companies that only send occasional email campaigns. Not like other softwares that only require monthly subscriptions, this lets you pay for what service you only use and need. Both packages include features unlimited contacts, signup, forms, social followers and almost everything.
Price ranges from: (depends on number of contacts and features)
Pay-Monthly Package: $8.80 – $290.00
Pay-As-You-Go Package: $7.50 – $3,750.00
CakeMail
Features:
Handcrafted free templates
30 Day Free Trial
No Holding Period for Plans
Available in Android and IOS Mobile App
User-friendly Interface
For worry-free email marketing, CakeMail is the answer. This simple web-based email marketing app lets you quickly create, send and track email campaigns. This offers a collection of ready-to-use email templates and lets you design your own from scratch without coding. This also allows users to manage contact lists, measure engagement, monitor analytics, and more. Paid plans are either Monthly or Yearly.
Price Ranges:
Monthly: $8.00 – $119.00
Yearly: $6.00 – $99.00
Mad Mimi
Features:
Easy Integrations
Available Designs, Themes, and Webforms
For Both Professional and Non-Professional Users
Social Network and Customer Relationship Management, and more
If you are up to eye-catching emails that are theme-based email- creation approach, Mad Mimi is perfect for you. This allows user to easily customize and design themes for emails instead of relying on templates. The good thing about these themes is that it doesn’t require prior design knowledge. Aside from social network and customer relationship management, it offers more. Examples of which are (CRM) integration, list management, and reports and tracking. Price Ranges:
Basic (Individual): $10.00/month
Pro (Best Value): $42.00/month
Silver (Business): $199.00/month
Gold (Big Business): $1,049.00/month
AWeber
Features:
Autoresponder Follow Update
Expert Customer Service
Drag-and-Drop Editor
HTML Email Templates
AWeber focuses on newsletters and email marketing. It lets users choose from a whopping 600+ready –to-use HTML email templates, manages subscribers, use autoresponders and turn RSS feeds into email newsletter. It also offers customer support by phone, email or instant messaging. It is available in Mobile Application for easier access. Start with their $1.00 Trial Plan for 30 days.
Price Ranges:
Monthly ( except 1st month):$19.00
Quarterly (3 months recurring): $49.00
Yearly (12 months recurring): $194.00
MailChimp
Features:
Automotion and Personalization
Advanced Reporting Options (Advanced Analyitcs)
Flexible Design Options for All Sizes
Mobile Optimized
MailChimp goes beyond sending and tracking emails, it offers advanced features for more effective email marketing campaigns. These include subscriber profiles and segmentation for highly targeted email lists. It also provides revenue reports to monitor subscriber activity and improve sales. And lastly, analytics that tracks everything important. Price Ranges:
Entrepreneur: Free forever with max limit of emails.
Growing Business: $10.00 – $25.00 (Monthly)
$9.00-$150.00 (Pay-As-You-Go)
High Volume Sender: $425.00 – $525.00 (Monthly)
$2,500.00 – $10,000 (Pay-As-You-Go)
Benchmark
Features:
Contact List Managements
Mobile Email Marketing
Plugins and Apps
Email Templates
Autoresponders
Benchmark is a one-step-shop for creating and tracking your business’ email marketing campaigns. It has easy-to-use email platform that lets user edit an email like that of a blog post or document. It also enable user to add logos, photos, and videos. Users can also modify the style of emails to fit their brandOther features include: list management tools, list segmentation and analytics. It offers custom quote, free for life plan and 25% for non-profit organization.
Price Ranges:
Send Biased: $9.95 (monthy)
List Biased: $11.95 (monthy)
High Volume: $399.00 (monthy)
Constant Contact
Features:
Free Trial
Professionally Designed Draft Email
Customizable Templates
60 Day Trial for Free
Constant Contact is created for small business owners reach the right people in less time. It offers customizable templates for newsletters, emails, and more. All of these are integrated with email marketing campaigns. It other features include real-time reporting that can help to easily tract opens, clicks, purchases, and more. It gives 10% to 20% for non-profit and pre-pay discounts.
Price Range: $15.00 – $85.00 monthly
iContact
Features:
Social Media Marketing
Specialized Products
Message Builder and Coder
Email Templates
IContact is famous for their award-winning customer support. Users can create emails by choosing from hundreds of templates, using a drag-and-drop email builder or from scratch HTML. It gives users a chance to easily integrate social media accounts, manage their contacts, generate reports, and more. Moreover, it offers all types of guides such as step-by-step tutorials and webinars to fully guide users. In addition to that, it makes its technical support team available via phone, email, and live chat.
Price Ranges:
Monthly: $10.00 – $109.00 per month
Annually: $8.50 – $92.65 per month
ActiveCampaign
Features:
No Contracts, No Setup Fees, and No Hidden Catches
Marketing Automation
CRM Sales Automation
ActiveCampaign helps user create engaging newsletters and email campaigns. This includes content, images, and branding materials using its customizable drag-and-drop email designer. It also allows users to embed live product data from your website, blog posts or online store, and videos from Vimeo or YouTube. Users can also use the automation and autoresponder features to set up automatic campaigns. Example of this automatic campaigns are email times and frequencies, and personalized content
Price Ranges:
Basic: $9.00 monthly
Plus: $49.00 monthly
Enterprise: $149.00 monthly
10. GetResponse
Features:
33% Annual Discount ($99.00 OFF )
Landing Page and Email Creator
Form Builder and A/B Testing
Responsive Design and Autorepondence
GetResponse is more than just an email marketing tool, it’s a solution that integrates email marketing with other business tools. It lets users create responsive newsletter and emails like a pro. It saves time using autoresponders. It also helps in creating landing page and gathering email intelligence using analytics. There is also a preview feature. It allows users to check beforehand what their email looks like on different mobile devices. The most especial feature of this is that it helps business grow their lists by allowing them to connect their system with other business apps. Examples of these are CRM, Content Management Systems (CMS), Social, and E-Commerce.
Price Ranges:
Monthly: $15.00 – $450.00
Yearly: $12.30 – $369.00
If you are still in doubt of what software to use for your email marketing strategy, you may also check this additional list:
11. Sendinblue
If you’re looking for a software which can handle your emails and SMS, this might work perfectly. Some of its special features are customized contact management, statistics tracking and trigger marketing.
12. Politemail
You can send personal emails from your own outbox with with software. They claim to have 25-45% open rates.
13. ActiveTrail
This email software prioritizes mobile features. It has a responsive email editor which adjusts to any device.
14. Campaign Monitor
Having a hard time working on those emails? This software has ready-to-use templates or you can create your own.
15. PinPointe
This specializes in automated features for Business-to-Business customers for more optimized email campaigns.
16. ExactTarget
This is one of the most robust system email service provider. That is why it is best for companies who have many emails to send out.
17. InfusionSoft
This has the ability to combine CRM, email and social marketing, and ecommerce solutions. Famous for its easy ability to segment subscribers by activity to help send targeted emails.
18. CommuniGator
As witty as its name, this software believes in giving power and flexibility to execute integrated campaigns and generate more revenue with less effort.
19. BlueUtopia
This is said to be powerful, affordable and easy to use software for marketing campaigns. It includes modules for website publishing and content management.
20. BuzzBuilder Pro
This promise to give powerful email marketing and social media tools that automate will automate sales and lead generation efforts.
Any suggestions? Questions? Hit the comment box below!
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