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Fyber Gets Nod from Facebook as Native Partner for Audience Network
via nativemobile

Developers should be happy to hear that they can now work with Fyber to participate in Facebook’s Audience Network Native Partner Program. The goal of the program? To boost the growth of both supply and demand in mobile — especially native. “The Native...
RNTS Media Completes $45M Acquisition Of Mobile Ad Company Heyzap
via techcrunch.olanola

The deal is done — Germany company RNTS Media says it has completed its acquisition of Heyzap. The acquisition is worth up to $45 million, specifically $25 million in cash upfront, with cash and stock earn outs of $20 million. It was first announced...
Heyzap launches transparent mediation for mobile ad networks
via venturebeat

Above: Heyzap launches transparent ad mediation. Image Credit: Heyzap Developers see the value in feeding a lot of different kinds of ads to people playing mobile games. But mobile ad networks don’t always have the developers’ interests at heart. So...
Fyber rolls out advanced video pre-caching controls
via businessofapps

Fyber, the mobile ad monetisation platform, has added advanced video pre-caching controls to its Mediation products, which seek to give developers full control over their users’ experience. The new controls reduce data and memory usage, load times and...
Q&A: RNTS Media CEO Discusses His Company’s Rapidly Growing Mobile Ad Tech Stack
via videoadnews

One of the leading acquirers of mobile ad tech companies has been RNTS Media, a Berlin-based holding company with ambitions to become the dominant mobile ad tech player not only in Europe but globally. Here Andreas Bodczek, CEO, RNTS Media, discusses...