Developers should be happy to hear that they can now work with Fyber to participate in Facebook’s Audience Network Native Partner Program.
The goal of the program? To boost the growth of both supply and demand in mobile — especially native.
“The Native Partner Program is the Audience Network’s way of recognizing third-party mediation platforms that have been thoroughly vetted, tested and approved for integration with the Audience Network,” explained Fyber in a blog post.
The Fyber-Facebook Audience Network hook-up means that developers can get increased fill and exposure to native-enabled demand from Facebook’s roster of more than 3 million advertisers.
Additionally, advertisers gain access to exclusive inventory across more than 7600 apps within Fyber and Heyzap’s network.
“As one of the companies whose technology was vetted and approved for the Native Partner Program, the partnership reflects our dedication to building the most powerful and reliable independent monetization platform for mobile developers and publishers,” noted Fyber.
“We welcomed the vetting process for joining the Facebook’s Audience Network Partner Program, as we’re committed to providing a transparent monetization platform that developers can depend on,” said Ross Barasch, Sr. Director of Global Strategic Partnerships, at Fyber. “Integrating with the Audience Network is just the latest example of our commitment to connecting publishers to the widest variety of demand sources, and letting them choose the ones that best align with their business.”