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[This article originally appeared in The Drum on February 13, 2017] Over the Western world’s Christmas break the ad fraud problem in digital advertising peaked in terms of media attention. A report detailing a singular ad fraud operation called Methbot...

When George John, the CEO of adtech company Rocket Fuel, clicked on to the Financial Times website on the morning of May 26 this year he was “dumbstruck.” “Mercedes online ads viewed by more fraudster robots than humans,” read the headline, which went...

CYNOPSISDIGITAL 07.09.15 Good morning. It’s Thursday July 9, 2015, and this is your first early morning digital briefing. Microsoft is significantly scaling back on its Nokia unit, acquired just 14 months ago, with another major round of layoffs. The...

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Less ad fraud in UK; SpotX and Vemba partner; Integral Ad Science and AOL; Brandwatch expands to France; and new CEOs for iotec and Kiosked...

Posted by SamuelScott "This is the biggest advertising story of the decade, and it's being buried." So wrote Ad Contrarian Bob Hoffman, the retired CEO and chairman of Hoffman/Lewis Advertising, in June 2013 on a $7.5 billion scandal that has been...