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We might have to think about that “secure” line. Photo by Doug Kline on Flickr. You can now sign up to receive each day’s Start Up post by email. You’ll need to click a confirmation link, so no spam. A selection of 11 links for you. Use them wisely...

Data is an invaluable asset. It can tell a business the average number of complaint calls the customer services team gets before it loses a client; what time of day the company makes the most significant sales, or highlight the most successful marketing...

Landing pages are an essential part of your marketing strategy as your audience moves deeper into your website and explores your products and services. Landing page optimization comes down to achieving an ideal blend of persuasive content, value and...

Do you use landing page software to create highly effective converting pages on your website? If you don’t you really should consider it, because it can make a huge difference to your conversion rates and sales. We have written a few posts on...

It seems obvious, you need to show your images, to have zoom, to give your product an optimised title, show the price, the details and invite ‘add to bag’, or ‘buy now’ but how much time do you give to the other essential items that can have such a huge...