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There is nothing quite like a little national media attention to help bring fans to the ballpark. Just ask the Richmond Flying Squirrels, whose Salute to Scandal promotion went viral earlier this week after the Eastern League franchise announced that...

Even the president of the league can’t help but laugh about it, the optics of it all. Branch Rickey1 chuckles when I reach him at his office outside Austin, Texas, where he runs Triple-A baseball’s Pacific Coast League. That there was a city...

By Phil Hecken To very little fanfare, the San Francisco Giants introduced a new alternate jersey, a black one, yesterday afternoon. The unveiling was expected, the design was not entirely what was expected. Rumors had been flowing for months that...

All over the world, fans pack sports stadiums everywhere. Some do it to let loose and yell at athletes like an idiot while getting intoxicated, while purists attend games to watch their favorite players perform at a high level. Others go to close business...

Can tacos save Fresno? Greater Fresno, with 1.1 million people and growing, is in the process of becoming California’s next big metropolitan area (it’s already fifth—after L.A., the Bay Area, San Diego, and greater Sacramento). But, perhaps because...