Attentive.ly

As a social media marketing analyst for Simply Measured, I have had the privilege to work with a ton of data from some of the largest brands in the world. We analyze data across each of the major social networks to provide marketers with benchmarks...

Account Based Marketing (ABM) has the most mojo in marketing right now. It’s an evolving practice that will progress differently in different organizations, but when you look at the most successful ABM practitioners, a pattern emerges. Most ABM journeys...

Macy's is a mobile role model Registration is open for the third annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Amazon’s Zappos, Anheuser-Busch InBev...

In 1993, I was probably the dorkiest college freshman ever to set foot on the campus of St. Joseph’s University here in Philadelphia. Or any college campus in history. Maybe even in the history of dorkiness. But as a mildly successful high school half...

Here’s a novel revelation.  It turns out customers are also human, after all. It fascinates me that in many industries and businesses we seem to have forgotten that customers (those folk that buy and consume, pay bills and keep businesses afloat) are...