Renewed product line helps advertisers achieve enhanced performance in Mobile Marketing
Guaranteed reach for app promotion, strong brand visibility with relevant target audiences
New products were developed based on feedback from KissMyAds advertisers
Cologne - Timed for introduction at this year’s digital marketing exhibition dmexco in Cologne, Germany, the Mobile Performance Marketing Network KissMyAds today publicly introduced three new products for advertisers looking to reach their target audience on the mobile Internet. The novelties are called ‘Value Exchange Platform’, ‘Premium Engagement Platform”, and ‘Enhanced Performance Platform’, and were developed with strong regard for the needs of the market and mobile advertisers. The renewed product portfolio is based on in-depth qualitative research conducted by KissMyAds among the company’s advertisers since the startup went live in early 2011.
“In developing the three new products we have paid maximum regard to the demands and ideas of our advertisers”, says Florian Lehwald, Founder and CEO of KissMyAds. “The needs on the advertiser side are diverse, and KissMyAds now offers products with varying focuses. Advertisers can eradicate wastage, maximize their ROI, but they can also drive ahead mobile reach campaigns with a different logic.”
Value Exchange Platform: App promotion with guaranteed performance
Customers booking the KissMyAds product ‘Value Exchange Platform’ will gain a new option to promote apps in a strong performing way, giving them a calculable reach even if budgets are limited. The product is scalable so that it can be used to optimize app store placements as well as download volumes globally.
Premium Engagement Platform: Brands connect with their relevant mobile audience
Additionally, the Cologne-based network is putting the premium advertising segment in the spotlight. KissMyAds’ ‘Premium Engagement Platform’ offers brands a high degree of mobile visibility completely in tune with the advertiser’s demands. This means a combination of volume and brand safety. KissMyAds also delivers meaningful, detailed information about the level of interaction by the users, providing a solid basis for campaign optimization.
Enhanced Performance Platform: Mobile Marketing for measurable performance without stray loss
The third pillar of the new portfolio, ‘Enhance Performance Platform’, is based on the team’s extended experience in CPA-based Performance Marketing and allows for mobile campaigns free from the risk of wastage. These campaigns are easily set up and remain under control at all times. Profit and effectiveness are the key factors of this product. Customers only pay for marketing that actually delivers them business as defined in measurable parameters.
The KissMyAds team offers an overview of its product portfolio at the digital marketing trade show dmexco in Cologne on 18 and 19 September. The company has its own booth, B-008 in hall 7. People looking for information about Mobile Performance Marketing and publishers looking to monetize their mobile traffic are invited to find out more about KissMyAds’ successful network and mobile marketing options.
KissMyAds is a Cologne-based Mobile Performance Marketing Network offering customized technical solutions to start and fine-tune all high performance campaigns on the mobile web. Based on state-of-the-art web technology, KissMyAds offers Advertisers, Publishers and App developers an easy, risk-free platform to monetize their mobile web traffic.
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