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News, stories and media buzz related to Ad Tech Daily

  • ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook updates metrics and reporting; LiveRamp buys Arbor and Circulate; IAB and ISBA cooperate on mobile buying handbook; Snapchat...

  • CYNOPSISDIGITAL 11.02.16 Good morning. It’s Wednesday November 2, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Unduplicated audience: The phrase unduplicated audience refers to the number of unique individuals exposed...

  • Here’s a list of more than 230 of the most essential web-based tools, they are some of the best tools on the web. These services can provide you with a multitude of solutions – from productivity, to payments/invoicing, to marketing and beyond. The best...

  • Centro Centro appears again this year. The ad tech IPO market has dried up in the last 18 months. Public ad tech stocks have fallen 13% this year. But the private ad tech market is still bustling. Plenty of ad tech companies are getting snapped up...

  • Course Code: BRL – 013 Course Title: Customer Value Management Assignment Code: BRL – 013/TMA/2014-15 Coverage: All Blocks Maximum Marks: 100 Attempt all the questions. (A) Short Type Questions 1) What is Customer Perception? How is it different...

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