Adtechdaily.com

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook updates metrics and reporting; LiveRamp buys Arbor and Circulate; IAB and ISBA cooperate on mobile buying handbook; Snapchat...

CYNOPSISDIGITAL 11.02.16 Good morning. It’s Wednesday November 2, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Unduplicated audience: The phrase unduplicated audience refers to the number of unique individuals exposed...

Here’s a list of more than 230 of the most essential web-based tools, they are some of the best tools on the web. These services can provide you with a multitude of solutions – from productivity, to payments/invoicing, to marketing and beyond. The best...

Centro Centro appears again this year. The ad tech IPO market has dried up in the last 18 months. Public ad tech stocks have fallen 13% this year. But the private ad tech market is still bustling. Plenty of ad tech companies are getting snapped up...

Course Code: BRL – 013 Course Title: Customer Value Management Assignment Code: BRL – 013/TMA/2014-15 Coverage: All Blocks Maximum Marks: 100 Attempt all the questions. (A) Short Type Questions 1) What is Customer Perception? How is it different...