Welcome to the second installment of our holiday-themed US Creative Works.
As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.'
To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, November 30.
To submit work for future publication, contact Minda Smiley.
Grey Canada: Salvation Army 'Poverty Isn’t Always Easy to See. Especially During the Holidays.'
Agency: Grey Canada
Client: Salvation Army
Date: November 2016
The Canadian Salvation Army is extending its 'Poverty isn't always easy to see' campaign to the holidays this year with a powerful execution that includes TV, print and Facebook 360 photos. Created by Grey Canada, the campaign features three families whose picture-perfect holiday cards cover up the fact that each family is actually living in poverty. The campaign aims to remind people that while "poverty isn't always easy to see," this can be especially true during the holidays.
Credits:
Executive Creative Directors: Joel Arbez, James Ansley
Art Directors: Oliver Brooks, Ryan McNeill, Janet Wen
Writers: Mike Richardson, Shirley Yushkov
Account Director: Siobhan Doyle
Account Executive: Kit Kostandoff
Strategic Planner: Jean Claude Kikongi
Producers: Vanessa Birze, Deena Archibald, Sam Benson
Digital Producer: Dominic Barlow
Director of Technology and UX: Marc Cattapan
Production Company: Westside Studios
Director/Photographer: Frank Hoedl
Editorial: Christina Humphries, Rooster Post
Post Production: Fort York
Colour: The Vanity
Audio: Boombox, Cylinder Sound
Tags: Canada, Salvation Army
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Translation: DSW 'Desire Is'
Agency: Translation
Client: DSW
Date: November 2016
For the holidays, DSW has rolled out a tongue-in-cheek spot that mocks the over the top, melodramatic high fashion ads that are common during this time of year. Created by Translation, viewers are led to believe that the woman starring in the ad is lusting after a man who is at the party she's attending. Only when she whispers "$49.99" into his ear do viewers realize that it's not the man she desires - it's the discounts at DSW. The spot is part of the shoe retailer's onging "Blame It on the Shoes" campaign.
Credits:
Chief Executive Officer: Steve Stoute
Chief Creative Officer: John Norman
Chief Strategy Officer: John Greene
Creative Director: Suz Keen
Senior Creative, Copywriter: Katie Edmondson
Senior Creative, Art Direction: Katie Yoder
Director of Broadcast Production: Miriam Franklin
Content Producer: Kristen Cooler
Group Account Director: Suzanne Lau
Account Supervisor: Nichelle Broner
Production Company: Iconoclast
Director: Matthew Frost
Director of Photography: Tristan Sheridan
Executive Producer: Charles Marie Anthonioz
Line Producer: James Graves
Editorial Company: Whitehouse Post Editorial
Editor: Ethan Mitchell
Assistant Editor: Tyler Horton
Post Senior Producer: Marcia Wigley
VFX Company: Carbon VFX
VFX Artist: Kieran Walsh
VFX Executive Producer: Frank Devlin
VFX Producer: Paul O'Beirne
Audio Post: Heard City
Mixer: Jodi Levine
Executive Producer: Gloria Pitagorsky
Producer: Sasha Awn
Tags: United States, Translation
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Park Pictures: Apple 'Frankie's Holiday'
Agency: Park Pictures
Client: Apple
Date: November 2016
Last year, Stevie Wonder was the star of Apple’s holiday ad. This year, the tech giant is featuring a celebrity of a different kind in its holiday campaign – Mary Shelley’s iconic Frankenstein monster.
The spot, aptly titled ‘Frankie’s Holiday,’ opens with a shot of Frankenstein’s monster – played by actor Brad Garrett - as he records a music box version of ‘There’s No Place Like Home for the Holidays’ on his iPhone while sitting alone in his hilltop cabin. He then braves the snow to pick up a small package before heading into a nearby village.
When he spots a crowd of villagers who’ve gathered together to see the town’s Christmas tree, he makes his way to the middle and pulls out two red and green Christmas bulbs from the package he’s been carrying. He then screws the bulbs onto his neck, pulls out his iPhone and nervously begins singing ‘There’s No Place Like Home’ to his recorded soundtrack as the crowd of bewildered onlookers watch.
After one of his bulbs burns out and a few people in the crowd begin to jeer, he loses courage and stops his performance – but then regains his confidence after a little girl helps him turn his bulb back on and encourages him to start singing again. The entire town then joins in on the carol, a gesture that brings a tear to the monster’s eye.
Credits:
Production Company: Park Pictures
Director: Lance Acord
Tags: United States, Apple
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DDB New York: Cotton Incorporated 'The Comfortable Collection for Uncomfortable Holiday Moments'
Agency: DDB New York
Client: Cotton Incorporated
Date: November 2016
Over the summer, Cotton ran a campaign called #CoolerInCotton to remind people that cotton breathes easier than other fabrics and can help prevent things like "sweaty underboobs." For the holidays, the brand is back with another seasonal campaign to show people why the comfort of cotton is perfect for "uncomfortable holiday moments" - like when your mom drinks five glasses of egg nog or when you're forced to still sit at the kid's table as a 36-year-old.
Credits:
Chief Creative Officer: Icaro Doria
Creative Director: Cassandra Anderson
Associate Creative Director: Marilyn Kam
Associate Creative Director: Avinash Balinga
Art Director: Hedvig Kushner
Designer: Benny Ventura
Head of Production: Ed Zazzera
Executive Producer: Teri Altman
Integrated Producer: Kelly Treadway
Business Affairs Manager: Kelly McCann
Account Director: Deborah Broda
Management Supervisor: Lauren Solomon
Brand Planning Director: Jennifer Fox
Social and Content Strategist: Amanda Moreno
Production Company: Community Films
Director: Marius Crowne
Executive Producer: Lizzie Schwartz
Head of Production: Chris Spanos
Producer: Chris Marsh
Production Manager: Jacq Donegan
Director of Photography: Alexander Hankoff
Costume Designer: Ciera Wells
Production Designer: Jesika Farkas
Hair/Makeup: Katie Wedlund
Assistant Camera: Nick Wiesner
Editorial: Cosmo Street
Editor: Dave Otte
Executive Producer: Maura Woodward
Producer: Anne Lai
Producer: Viet-An Nguyen
Color & Finishing: Switch
Executive Producer: Diana Dayrit
Producer: Cara Flynn
Flame Artists: Jon Magel, Andrew Rea -
Sound & Mix: Mr. Bronx
Mix & Sound design: Dave Wolfe
Tags: United States, DDB New York, Cotton
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Chandelier: Old Navy 'Old Navy's Fight Night starring Amy Schumer'
Agency: Chandelier
Client: Old Navy
Date: November 2016
Up until Black Friday, Old Navy is giving shoppers 50% off of their entire purchase plus a chance to win $100,000. To promote the deal, Chandelier has created a humorous spot for Old Navy featuring Amy Schumer. In the spot, Schumer agrees to participate in a "celebrity boxing match" so she can make $100,000, win or lose. But when she sees her frightening opponent - and realizes she's the only celebrity participating - she panics and asks if there's an easier way she can make $100,000. When she hears about Old Navy's deal, she quickly leaves the match and scurries to Old Navy.
Credits:
Creative Director: Lena Kuffner
Creative Director: Richard Christiansen
Copywriter: Josh Meyers
Executive Producer: Sara Fisher
Account Director: Eileen Eastburn
Producer: Gulshan Jaffery
Account Coordinator: Taylor Kraus
Production Company: The Directors Bureau
Director: Roman Coppola
Managing Director / EP: Lisa Margulis
Executive Producer / HOP: Elizabeth Minzes
Line Producer: Julie Sawyer
Director of Photography: Mauro Fiore
Editorial: Rock Paper Scissors
Editor: Christjan Jordan
Executive Producer: Raná Martin
Telecine: C03
Colorist: Dave Hussey
Audio Post: Heard City
Mixer & Sound Design: Philip Loeb
Finishing: MPC NY
Executive Producer: Camila De Biaggi
Finishing Producer: Brendan Kahn
Tags: United States, Old Navy, Chandelier
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Team One: Lexus 'December to Remember'
Agency: Team One
Client: Lexus
Date: November 2016
For Lexus's December to Remember campaign, Team One has created a series of five spots that feature parents coaxing their children into asking Santa Claus for a Lexus for Christmas.
Credits:
Chief Creative Officer: Chris Graves
Group Creative Director: Craig Crawford
Copywriter: Mike Yagi / Patrick O’Rourke
Art Director: Matt McFaden / Jim Darling
Executive Producer: Sam Walsh
Producer: Reilly Park
Group Account Director: Jim Ryan
Account Director: Amy Oars
Account Supervisor: Jay Thongnop
Account Executive: Kellen Laker
Associate Director Of Business Affairs: Janet Anderson
Mix: Juice Studios
Sound Engineer: Bruce Bueckert
Executive Producer: Dawn Redmann
Music: Barking Owl
Executive Producer: Kelly Bayett
Producer: Kc Dossett
Vfx Studio: A52
Vfx Supervisor: Patrick Murphy
Head Of 3d: Kirk Shintani
Flame Lead: Hugh Seville
2d Vfx Artist(s): Urs Furrer, Matt Sousa, Steve Wolff, Cameron Combs, Richard Hirst, Michael Plescia
3d Artists: Joe Chiechi, Mike Bettinardi, Michael Cardenas, Ian Ruhfass, Manny Guizar, Dustin Mellum, Tom Briggs
Colorist: Paul Yacono
Color Assist: Chris Riley
Matte Painter: Marc Samson
Online Editor: Kevin Stokes
Flame Assist: Gabe Sanchez
Roto Artists: Cathy Shaw, Robert Shaw
Producer: Heather Johann
Color Producer: Jenny Bright
Head Of Production: Kim Christensen
Executive Producer: Patrick Nugent
Managing Director: Jennifer Sofio Hall
Tags: United States, lexus, Team One
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McCann New York: Office Depot & OfficeMax 'The Co-Worker Collection'
Agency: McCann New York
Client: Office Depot & OfficeMax
Date: November 2016
For the second year in a row, Office Depot & OfficeMax have rolled out their "Co-Worker Collection," which consists of office supplies that have been turned into gifts for the holidays. McCann New York has created three videos to promote the collection of quirky gifts, which includes things like "The I Have No Idea What You Do Outside The Office" gift card and "The Let Your Neat Freak Flag Fly" desk organizer.
Credits:
North American Chief Creative Officer: Eric Silver
Co-Chief Creative Officers, McCann New York: Tom Murphy & Sean Bryan
Group Creative Director: Daniel Rodriguez
Associate Creative Director: Adam Koehler
Art Director: Mikey Harmon
Co-Head Account Management: Neil Frauenglass
Group Account Director: Laura Decker
Chief Production Officer: Nathy Aviram
Producer: James Lawson
Business Manager: David Halberstadt
Project Manager: Heather Boucher
Partners Film Inc
Director: Dave Thomas
Director: Ben Hurst
President/EP: Gigi Realini
Sales Executive: Jill Godbold
Producer: Andrew Sullivan
Editorial: The Mill
Tags: United States, mccann new york
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Meredith Xcelerated Marketing: Sun-Maid Raisins 'Bake It For Santa'
Agency: Meredith Xcelerated Marketing
Client: Sun-Maid Raisins
Date: November 2016
For the holidays, Meredith Xcelerated Marketing (MXM) has created a video series for Sun-Maid Raisins that features an angry Santa Claus who is fed up with being served store-bought cookies. In the videos, Mrs. Claus, Dasher and Timmy the Elf ask viewers to make Santa Claus happy this year by baking him the "tasty, delicious cookies he really wants," which are oatmeal raisin cookies baked with Sun-Maid raisins.
Credits:
Chief Digital Officer: Kristi Vandenbosch
Executive Creative Director: Justin Prough
Director of Production: Chincha Evans
Producer: Kristin Moya
Producer: Hilary Galholt
Associate Creative Director: Drew Sherman
Sr. Art Director: George Wu
Art Director: Katie Verhulst
Art Director: Antonio Mora
Copywriter: Alicia Frescas
Sr. User Interface Developer: Chad Harrington
Sr. QA Analyst: Krista Arbolida
Account Director: Landon Cowan
Management Supervisor: Fabian Biedermann
Tags: United States, MXM
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R/GA: Jet.com 'Careculator'
Agency: R/GA
Client: Jet.com
Date: November 2016
As part of Jet.com's #SpendLessOnThePeopleYouLove campaign, which encourages people to keep an eye on their bank account this holiday season, R/GA has created a tongue-in-cheek 'Careculator' for the shopping site that helps customers determine how much they should spend on their family & friends this year. Once you sync your Facebook with the 'Careculator,' it looks at likes and comments from all of your friends and determines how much you should spend on each person. Once it decides each person's monetary "worth," Jet.com offers up different gift options that fall within the "careculation" price range.
Credits:
Tags: United States
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