Admin.thedrum.com

Monica Kopit Levien/Getty Images New York Times chief revenue officer Meredith Kopit Levien is in this year’s ranking. Each year, Business Insider celebrates the best and the brightest women in the mobile advertising industry — a sector that has traditionally...

JOB OF THE WEEK SR SALES ANALYST/PLANNER SIRIUSXM NYC Wide Orbit & Media exp req’d. 4+ yrs exp Pricing & Plan’g or sales analysis in media. 2 yrs exp w/inventory and avails reports, max rev, optimize, analyze ad rts, bld scheds. BA deg or...

The Disappointing Mixed Blessing of Internet Advertising A recent article on the internet illustrates the problem with online advertising. The story goes like this: “Ron” has been in the field of marketing for many years. He has lots of very high quality...

2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable. In a series of features reflecting on the past year and looking ahead to what we can expect in 20...

The era of the CMO has arrived. Chief marketing officers are more important to the success of global businesses — and more powerful — than ever before. Marketers are not only executing on corporate strategy, but are also often among the key shapers...