Welcome to The Drum Creative Works, in partnership with Workfront.
As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.
We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 29 August.
For project information, credits and more click on the project to expand to full screen for credits and more.
To submit work for future publication contact Gillian West.
For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.
LIDA: The Open University 'Make Better Use of Your Time Online'
Agency: LIDA
Client: The Open University
Date: August 2016
Lida’s campaign for the Open University recognises that a significant number of people yearn to achieve more, change job or increase their love of a subject but often life gets in the way. It aims to inspire them to engage with the brand, and apply in time for the October 2016 intake, or consider applying in the future. The content dramatises our tendency to procrastinate and encourages potential students to turn dreams of studying one day into action today.
The campaign, featuring dogs on skateboards, is running across paid, owned and earned social media, supported by email, and is driven by the insight that we spend 2 hours a day online. It aims to leverage existing channel behaviour and highlight that it only takes roughly 2 hours a day to study for a degree.
Credits:
Executive Creative Director: Tori Winn
Art Director: Spencer White
Copywriter: Andy O’Carroll
Designer: Chris Lineker
Additional Credits: Planner/CSU Director: Adam Reader
Client Services: Marc Godbold
Photographer: Jukin Media
Photographer’s Agency: Loranc Sparsi
Production Company: Hazel May – video
Director: Andy O’Carroll
Audio Post Production: Felt Music
Post Production: Hazel May
Tags: Europe
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Elmwood: Tom Sands 'Visual identity'
Agency: Elmwood
Client: Tom Sands
Date: August 2016
Global brand design consultancy, Elmwood, has created a visual identity for Yorkshire-born acoustic guitar maker Tom Sands.
His target market is guitar aficionados – people for whom guitar playing is more than a hobby, it’s a passion. To them, owning a bespoke and highly crafted instrument is highly important. Therefore, the identity needed to reflect the extraordinary level of craftsmanship that goes into every guitar he makes.
Credits:
Designer: Joe Cooke
Additional Credits: Managing Partner: Sarah Dear
Tags: Europe, Tom Sands
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Pearlfisher: NERD 'Brand strategy and design'
Agency: Pearlfisher
Client: NERD
Date: August 2016
Off the back of in-depth insight from Pearlfisher Futures around the need for personalised lifestyle health systems, Pearlfisher Strategy identified an opportunity for skincare brand NERD to cut through a crowded beauty category by challenging the notion that we only have one type of skin and capturing the living, changing relationship we have with our bodies.
Credits:
Founding Partner and Chief Creative Officer: Jonathan Ford
Design Director: Poppy Stedman
Designer: Lucy Roberts
Additional Credits: Futures Director: Sophie Maxwell
Strategy Business Director: Jack Hart
Account Director: Joanna Peirce
Tags: Europe, NERD
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gpstudio: Fabled 'Store design'
Agency: gpstudio
Client: Fabled
Date: August 2016
The London beauty store, on Tottenham Court Road, is designed to merge the online and physical worlds, with digital elements linking through to Fabled’s online shop.
As well as complementing the brand’s online offering, the new store puts a uniquely experiential spin on beauty retailing. It has a ‘test and play’ space where customers are encouraged to learn about and experiment with the brand’s beauty products.
Credits:
Partner and Founder: Gregor Jackson
Tags: Europe, fabled
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The Allotment: ZSL London Zoo 'Imagine a world without wildlife'
Agency: The Allotment
Client: ZSL London Zoo
Date: August 2016
ZSL, the worldwide conservation, science and education charity, which works in over 50 countries around the world, has launched its first-ever sole brand-awareness campaign in the charity’s 190-year history. Created by London-based agency, The Allotment, the campaign ‘Imagine a world without wildlife’ depicts the decline of wildlife species and their habitats around the world, but in the context of individual’s everyday lives and routines.
Credits:
Creative Director: James Backhurst
Creative: Adam Cale
Additional Credits: Managing Partner: Paul Middlebrook
Account Lead: Tom Russell
Production Company: One Small Pixel
Exec Producer: Hugh Ip
Producer: Joe Binks
Media: Arena
Media account lead: Rhiannon Moore
Music: Altitude Music
Director: Robert Glassford
VFX: Mr Kaplin
Post Production: Storm HD
Tags: Europe, ZSL London Zoo
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White Bear Studio: Hot Chiu 'Brand design'
Agency: White Bear Studio
Client: Hot Chiu
Date: August 2016
White Bear Studio's challenge was to create an unforgettable and vibrant brand, one that would be instantly recognisable. It needed to evoke the energy of traditional Asia but appeal to a more contemporary adventure seeking Western audience.
White Bear's design inspiration came from researching Asian heritage; it was during this research they discovered that each Asian country has a national Dragon. As each flavour was based on the great tastes of China, Japan and Thailand this concept married superbly with the brand story. The perfect metaphor for an Asian hot sauce that awakens your taste buds and fires up your senses.
Credits:
Creative: Martyn Garrod, Kelly Mackenzie
Tags: Europe
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Burberry: Burberry 'The New Craftsmen'
Agency: Burberry
Client: Burberry
Date: August 2016
Featuring new British cast members Jean Campbell, Cavan McCarthy and Alex Dragulele, the ad campaign previews looks from Burberry’s September collection which is influenced by Virginia Woolf's Orlando, contrasting masculine and feminine styles across different periods in history.
Credits:
Chief Creative Officer: Christopher Bailey
Additional Credits: Photographer: Mario Testino
Tags: Europe
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TMW Unlimited: Impulse 'Week of Why Not'
Agency: TMW Unlimited
Client: Impulse
Date: August 2016
Impulse has launched a TV and online campaign for its new Why Not? fragrance starring Leanne Lim-Walker, a YouTube fashion blogger who embodies the brand personality perfectly. The film brings the brand’s “Live Life on Impulse” proposition to life.
Impulse challenged the fashionista to a ‘Week of Why Not’, which sees her take on a series of challenges over the course of 7 days. Each one designed to help her discover new experiences and embrace spontaneity, from meringue making and learning to skateboard to trying her hand at playing the ukulele.
Credits:
Creative Director: Graeme Noble
Art Director: Fluff Higgins
Copywriter: Brittony Collins
Additional Credits: Account Manager: Anna McLeod
Agency Producer: Natalie Price
Videographer: Ian Thorpe
Editor: Ian Thorpe
Post Production: Nice Biscuits
Strategic Planner: Esme Noble
Tags: Europe
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Fabula: Made.com 'Live Unboxed'
Agency: Fabula
Client: Made.com
Date: August 2016
Made.com, the furniture retailer, has launched a new brand platform and campaign seeking to upturn lifestyle category clichés and show how its customers really live.
The new “Live Unboxed” platform is the first work for the brand by Fabula and initially launches with a campaign spanning print, online and social media across the brand’s Instagram and Facebook channels.
The creative executions show scenes in the home played out in unexpected ways. One shows a party taking place in a living room furnished with Made.com pieces, with the words: “I don’t stay in. I stay up.” Another shows two women playing table tennis on a Made.com dining table with the line: “I don’t serve. I play.”
Credits:
Creative Director: Luke Williamson
Art Director: Scott Taylor, Andy Shrubsole
Copywriter: Scott Taylor, Andy Shrubsole
Additional Credits: Managing Director: Jennifer Black
Agency Producer: Andrea Walji
Photographer: Michele Yong
Client: Win Kwok
Tags: Europe
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Strawman: Bavaria 'Taste Independence'
Agency: Strawman
Client: Bavaria
Date: August 2016
The Swinkels family have been brewing in the small Dutch village of Lieshout, just outside Eindhoven since 1719. The brewery, run by the seventh generation of Swinkels, stands on the location of the farmhouse where the first generation started brewing almost three hundred year ago. The company is still 100 per cent family-owned.
To celebrate almost three hundred years of independence, Bravaria UK, is launching the ‘Taste Independence’ campaign. A lot has changed in the last three hundred years, the doctor won’t give you a box of leeches, the dentist doesn’t give you wooden false teeth, and you can cheerfully get on a cross channel ferry without renewing your pirate insurance. But some things really do stand the test of time. The Swinkels family have been brewing in the same location, with the same mineral water for almost three hundred years.
The campaign is stressing the fact that just because years of brewing excellence is something that should definitely be at the cutting edge of fashion, it doesn’t necessarily mean that we should delve back in time for style tips.
Credits:
Creative Director: Jon Groom
Art Director: Andy Veiro
Copywriter: Jon Groom
Additional Credits: Social Copywriter: James Jenkins
Social Art Director: Hannah Jack
Production Company: Sunipa Pictures
Director: Mat Sunderland
Tags: Europe
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Ogilvy & Mather London: Royal Philips 'A Little More Action'
Agency: Ogilvy & Mather London
Client: Royal Philips
Date: August 2016
Ogilvy & Mather has created a campaign for Royal Philips to drive awareness of the brand’s personal health programs. The activity supports Philips’ shift from its traditional image as an electronics company, to its present day status as a health-tech organization that improves lives through technology.
Launching at Elvis Week in Memphis, Tennessee, the Philips ‘A little more action’ campaign tells the transformative story of Keith Hart, an amateur Elvis Tribute Artist who made a series of small lifestyle changes to fulfil his lifelong dream of performing for the first time on stage as his hero, Elvis Presley.
Keith’s journey follows his transformation from software tester to a performing tribute artist. After six weeks of monitoring his health via Philips personal health programs, which are designed to help consumers take control of their health and lifestyle choices, his health and stamina grew.
Credits:
Global Executive Creative Director: Gerry Human
Creative Director: Trevallyn Hall
Art Director: Ran Stallard
Copywriter: Max MacClean
Additional Credits: Planner/CSU Director: Gareth Ellis
Managing Director: Craig Burleigh
Managing Partner: Alan Makepeace
Business Director: Kate Waugh, Donna Buckingham
Account Director: Orla Mateer
Account Manager: Christy Madden
Photographer: Todd Westphal
Production Company: Outsider
Director: Peter King
Audio Post Production: 750 MLH
Post Production: Time Based Arts
Editors: Stitch Editing
TV Producer: Kim Parrett
Tags: Europe
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Bray Leino: Hedrin 'No Drama'
Agency: Bray Leino
Client: Hedrin
Date: August 2016
Hedrin has unveiled a new brand creative platform and packaging design, and brought it all to life in an empathetic but light-hearted and playful way via a new integrated campaign across TV, print, PR and digital.
Following a period of increased competitiveness in the category, the Hedrin team and their lead creative communications agency Bray Leino carried out comprehensive usage and attitudes research with over 500 consumers. They identified two main consumer types: the “anxious” mum and the “resigned” mum.
The new creative platform, “No Drama”, perfectly addresses both consumer groups and their specific needs. It provides a versatile creative platform for ongoing activity across multiple integrated channels.
The new packaging designs are in stores now, featuring an innovative approach to presenting usage instructions for consumers alongside a snappy design, simplified product descriptions and a 100% satisfaction money back guarantee.
The integrated TV, print, PR, digital display and search campaign launches in August, conveying the light-hearted creative idea and striking a friendly tone that the consumer research indicates will resonate with all parent groups.
Credits:
Chief Executive Officer: Kate Cox
Tags: Europe
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channel 5: channel 5 'Borderline'
Agency: channel 5
Client: channel 5
Date: August 2016
UK terrestrial TV station Channel 5 has created a campaign for their ‘original British comedy’ Borderline set in the fictional Northend Airport.
After a ten-year departure from original comedy Channel 5 needed to re-educate the audience as well as drive audiences to TX. As a result of creative collaboration with the Borderline writers and Channel 5 creatives, Northend Airport was bought to life with a series of tube panel ads, corporate reel, a real life press office and dedicated Twitter feed. After it announced that Northend was weighing into the Heathrow/Gatwick expansion debate was even followed by TFL!
An immersive press junket was set up, where the Oval Space in Hackney was turned into Northend Airport, complete with security, check in and airplane food for journalists and industry influencers. Creative artwork filled the space with humorous airport signage, which fed back into the content for the show as well as introducing key characters.
Credits:
Creatives: Josh Moore, Waiel Al-Nour
Additional Credits: Series Writer: Michael Orton Tolliver, Chris Gau
Senior Publicist: Claire Wigington
Marketing Lead: Eliza Ferguson
VP Marketing/Creative: Jo Bacon
Tags: Europe
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Bruketa&Zinic OM: Croatia Insurance 'Mr Fire'
Agency: Bruketa&Zinic OM
Client: Croatia Insurance
Date: August 2016
The new campaign for Croatia osiguranje (Croatia insurance) focuses on an importance of property insurance.
The campaign communicates its message through two video ads that stress a common problems and concerns among households: “Flood” and “Fire”, both represented by two annoying characters. As in the case of natural disasters and accidents, Mr Fire and Mrs Flood don’t really care what kind of a damage they’re doing. Careless and uninsured residents, caught off guard cooking and brushing teeth, are let desperate, calling their neighbours and a landlord for help.
Credits:
Creative Director: Davor Bruketa, Sinisa Waldinger, Ivan Cepelak
Art Director: Mirna Pticek
Copywriter: Ivan Pavicic
Designer: Alen Lipus
Additional Credits: Strategic Planner: Ivan Tanic, Tea Silvia Vlahovic
Account Director: Martina Ivkic
Account Executive: Sanja Zanki
Digital Strategist & Distributor: Marko Matejcic
Video Production: Centralna jedinica
Director: Misa Terzic
Marketing and Corporate Communications Director for Strategic Business Unit Insurance (Adris grupa): Maja Weber
Head of Marketing Communications Croatia Insurance: Zrinka Jugec
Tags: Europe
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Green Chameleon: InsideAsia Tours 'Step Inside Asia'
Agency: Green Chameleon
Client: InsideAsia Tours
Date: August 2016
‘Step Inside Asia’ (https://www.insideasiatours.com/step-inside/vietnam) was created to engage with both existing and potential customers of IAT by creating a unique interactive experience that allows users to virtually visit the 3 destinations that IAT operate in. The project invites users to explore beautifully illustrated maps of Japan, Burma and Indochina before entering stunning 360° photo spheres of each highlighted location.
Credits:
Creative Director: Tom Anderson
Art Director: Nathan Riley
Additional Credits: Illustrator: Chloe Jackson
Developer: Paul Thomas
Tags: Europe
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