Welcome to The Drum Creative Works, in partnership with Workfront.
As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.
We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 22 August.
For project information, credits and more hover over the 'i' icon or expand to full screen.
To submit work for future publication contact Gillian West.
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mortierbrigade: Lotto Surprise 'Tiny Tomorrowland'
Agency: mortierbrigade
Client: Lotto Surprise
Date: August 2016
The campaign tells the story of two friends who can’t go to the real Tomorrowland. In response, they decide to build a miniature Tomorrowland in their own garage. The satirical video series shows all epic moments of the festival, but with a humorous touch. The friends party, camp out, do a sit-down and a boob flash, set off fireworks, host and DJ their own festival. Even so, they would rather be at the real deal: Tomorrowland. Lotto Surprise made it possible for two hundred people to win tickets after all, via a promotional platform.
The miniature festival site, which is 2x4 meters, was built during a two week period by production company ‘De Kwekerij’. On the maquette are people of all nationalities, all the known stages and the camping site: Dreamville. To increase social buzz, even the social influencers where 3D printed, which resulted in more visibility for the National Lotery.
Credits:
Creative Director: Jens Mortier, Joost Berends, Philippe De Ceuster
Creative Team: Jesse Van Gysel, Yana Gestels, Hannes Coudenys, Vincent Schroeven
Additional Credits: Strategic Director: Vincent d’Halluin
Head of Production: Charlotte Coddens
Agency Producer: Olivia Naudts
Studio: Yoann Stas
Production Company: Czar
Director: Toon Aerts
DOP: Dries Delputte
Producer: Eurydice Gysel, Jelle Robbeets, Bieke De Keersmaecker
Production Miniature: De Kwekerij
Music: Dimitri Vegas & Like Mike
Sound and Radio Production: Sonicville
Photographer: Jan Opdekamp
Tags: Europe, Lotto Surprise
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The Partners: London Cru 'Visual Identity'
Agency: The Partners
Client: London Cru
Date: August 2016
Global brand consultancy, The Partners, has created a new visual identity for London’s first and only winery, London Cru. Drawing on the winery’s local story, the consultancy developed bespoke bottle labels and names for the new LDN SW6 wine range, rooted in its urban London location.
Each of the different wine varieties’ labels outlines a map of London with the contours of the distinctive vine leaf for that particular grape variety, with the River Thames running through the map of the city acting as the stem of the leaf. The different leaf shapes allowed for differentiating the individual wines whilst visually referencing their origin.
Credits:
Design Director: Kath Tudball
Tags: Europe
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Innocean Worldwide UK: Hyundai UK 'Car Wash'
Agency: Innocean Worldwide UK
Client: Hyundai UK
Date: August 2016
Innocean Worldwide UK has created a light-hearted and playful campaign to launch Hyundai’s new i20 Turbo Edition. The TV spot shows Hyundai Motorsports’ World Rally Championship Car, which is based on the road going model of the i20 – hurtling through a forest which then comes to an abrupt stop at a cattle grid. It then gently rolls through a quaint English village to raised eyebrows, before driving into a car wash to reveal the gleaming new i20.
Credits:
Creative Director: Andy Wyton, Chris Kirk
Additional Credits: Planning Director: Michael Herbert
Account Team: Marcus Cronan, Tim Manners, Caroline Rosenberg
Agency Producer: David Shute
Production Company: Thomas Thomas Films
Directors: Andy Poyiadgi
Executive Producer: Philippa Thomas
Producer: Trent Simpson
Editor: Final Cut
Audio: Factory
Post Production: Framestore
Tags: Europe, Hyundai
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Neon : The Hope You Promised Love 'Short Film'
Agency: Neon
Client: The Hope You Promised Love
Date: August 2016
Neon Pictures is delighted to launch the short film ‘The Hope You Promised Love’. Written and directed by Jack Weatherley, and co‐directed by Neon, ‘The Hope You Promised Love’ is a beautiful film that plays its dramatic scene
In reverse chronology.
The film stars Jim Sturgess (One Day, Cloud Atlas, Across the Universe) and Stacy Martin (Nymphomaniac, High Rise, Tale of Tales). Filmed on location in an early Georgian merchant's house near Spitalfields in London, the narrative plays out in a single shot that seamlessly combines live action and 100% CG.
Credits:
Additional Credits: Written and Directed by: Jack Weatherley
Executive Director: Pablo Clements
Sound Design: Box of Toys Audio
DOP: Paul O’Callaghan
Gaffer: Dave Hutton
Electrician: Simon Hutton
Focus Puller: Ross Onions
Art Department: Carolyn Wilson
Art Department Assistant: Olly Gant
Wardrobe: Sophie O’Neil
Jim Sturgess Costume: Gibson and Peckham Rye
Stacy Martin Costume: Antonio Berardi
Hair and makeup: Robb Crafer
Casting Director: Jina Jay
Visual Effects: Neon
Music: Toydrum feat. Gavin Clark
Tags: Europe
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Adam&EveDDB: Financial Times, Google 'Hidden Cities'
Agency: Adam&EveDDB
Client: Financial Times, Google
Date: August 2016
Adam&EveDDB has launched the next stage of its Hidden Cities campaign for the FT and Google.
Hidden Cities: Rio (https://hiddencities.ft.com/rio), timed to coincide with the start of the 2016 summer Olympics, is the first in the series to include a virtual reality element, which was created by Visualise.
The immersive documentary, with reporting and voiceover by Brazil correspondent Samantha Pearson explores the social dynamics and physical landscape of Rio’s favelas, giving viewers a sense of the Rio behind the games.
The content is free to access on the FT’s website and uses Google Cardboard, which will be distributed with the paper on Saturday, to give a VR experience on mobile.
Credits:
Chief Creative Officer: Ben Priest
Executive Creative Director: Ben Tollett, Richard Brim
Additional Credits: Agency Producer: Goldie Robbens (VR Film), Rumit Shah, Maebh Kelly (site)
Planner: Martin Beverly, Will Grundy
Management Planner: Alex Hesz
Account Director: Sam Brown
Account Manager: Nina Godinho
Production, Edit and Post Production Company: VR Film – Visualise
Executive Producer: Matthew Shannon
Producer: Alex McMaster, Sophia Georgiou
VR Director: Henry Stuart
Camera: Christopher Corles
Sound: Henrik Oppermann
Post Production: Christopher Corless, Henrik Opperman, Tom Hawksley, David Robinson, Jonathan Curran
Production Company: Site – Psycle
Music Composer: Klang
Company: Catalyst Music
Music Producer: Rebecca Grierson
Tags: Europe, google, financial times
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Grey London: KidZania 'A city built just for kids'
Agency: Grey London
Client: KidZania
Date: August 2016
KidZania London is a 75,000sq ft child-sized City, where the kids are in charge! Complete with its own currency, university and more than 60 jobs for children to experience, the concept, designed to inspire, challenge and empower kids is located inside the Westfield London shopping mall in Shepherd’s Bush.
Filmed from a kid’s perspective, the new ad campaign: developed for children by children aims to encourage them to explore the world of opportunities open to them. The principle that “children can only aspire to what they know exists” is fundamental to the positioning of the KidZania brand. Working with Grey London, the through the line launch campaign invites the next generation to “Try the World On For Size”.
Credits:
Creative Director: Clemmie Telford
Creative Team: Olivia Marquis, Irene Pineda
Additional Credits: Business Director: Tamsine Foggin
Account Manager: Ana Saffer
Account Executive: Andy Samuels
Senior Planner: Daniel Sherrard
Agency producer: Joseph Ogunmokun
Director: Karen Cunningham (Thomas Thomas)
Production Company Producers: Trent Simpson & Matt Bulaitis (Thomas Thomas)
Editor: Charlie Hawksworth (Loaded Dice)
Post-Production Producer: Annika Gustavsson (Grammercy Park Studios)
Audio: Zak Kurtha (Grammercy Park Studios)
Grade: Ben Rogers (Grammercy Park Studios)
Online: Mark Beardall (Grammercy Park Studios)
Creative producer: Beth Sykes
Designer: Veronika Safrankova
Retoucher: Tom Fryer
Designer/Artworker: Jeremy Wilson
Senior Planner: Daniel Sherrard
Agency producer: Joseph Ogunmokun
Director: Karen Cunningham (Thomas Thomas)
Production Company Producers: Trent Simpson & Matt Bulaitis (Thomas Thomas)
Editor: Charlie Hawksworth (Loaded Dice)
Post Production Producer: Annika Gustavsson (Grammercy Park Studios)
Audio: Zak Kurtha (Grammercy Park Studios)
Grade: Ben Rogers (Grammercy Park Studios)
Online: Mark Beardall (Grammercy Park Studios)
Creative producer: Beth Sykes
Designer: Veronika Safrankova
Retoucher: Tom Fryer
Designer/Artworker: Jeremy Wilson
Digital producer: James Kavanagh
Tags: Europe, Kidzania
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The Workshop, FCB Inferno: Alex Arcoleo 'First Sunset'
Agency: The Workshop, FCB Inferno
Client: Alex Arcoleo
Date: August 2016
Creatives, Ali Dickinson and Jack Walker of FCB Inferno, have partnered with new music agency Workshop to create a music video for artist and producer Alex Arcoleo. In a unique role-reversal, Workshop commissioned the pair to devise and direct the film for Arcoleo’s latest track ‘First Sunset’ as a client.
The narrative for ‘First Sunset’ is adapted from the short story ‘The Sunny Cloud’ by Naomi Stafford which tells the story of a happy cloud who attempts to join in the summer fun but is soon dismayed to realise he’s not wanted.
Adapting the story for screen, the creative directing duo created a hyper-real summer setting, contrasting cinematic with a number of quirky characters and a charmingly handcrafted Cloud puppet.
Credits:
Creatives: Ali Dickinson, Jack Walker
Additional Credits: Executive Producer: Liam Klimek
Director of Photography: Murren Tullett
1st Assistant Camera: Marco Alonso
2nd Assistant Camera: Jack Whitefield
Stylist: Neesha Champaneria
Art Department: David Hamilton
Editor: Ellie Johnson
Grade: Adam Clarke
Post Production: Absolute Post
Flame: Carl Godwin-Alvarez
Flame: Chris Chitty
Puppetry Director and Design: Emma Powell
Pupeteer: Adam Blake and Debbie Hard
Tags: Europe
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Adam&EveDDB: Temptations 'Don’t You (Forget About Me)'
Agency: Adam&EveDDB
Client: Temptations
Date: August 2016
Created by Adam & Eve/DDB London, the campaign’s first digital content release features a 1980s-style music video starring the Electric Furs – a fictitious band made up of real cats “singing” and “playing” instruments – performing a feline rendition of “Don’t You (Forget About Me)” by Simple Minds. Directed by award-winning filmmaker Ninian Doff, the entertaining video takes a tongue-in-cheek look into how cats may try to convince their human counterparts to remember to treat them too.
Credits:
Chief Creative Officer: Ben Priest
Executive Creative Director: Ben Tollett, Richard Brim
Creative Team: Matt Fitch, Mark Lewis
Additional Credits: Agency producer: Suzy MacGregor
Head of Planning: Jessica Lovell
Planning: Enni-Kukka Tuomala
Managing Partner: Fiona McArthur
Account Director: Jaimee Kerr
Interactive Partner: Simon Adamson
Social Media Strategist: Jessica Taylor
Media agency: MediaCom / Starcom US
Production company: Pulse Films
Executive Producer: James Sorton
Producer: Sam Chitty
Director: Ninian Doff
Cinematographer:
D.O.P: Partick Meller
Editing Company: Trim
Editor: Ross Hallard
Post Production: Finish
Post Producer: Cheryl Payne
2D Artist: Steve Murgatroyd
Colourist: Julien Biard
Music consultant: Sound Lounge
Music supervisor: Leland Music
Audio post production: 750 MPH
Soundtrack name: Don’t You Forget About Me
Composer: Schiff / Forsey
Artist: Paul Beard
Tags: Europe, Alex Arecoleo
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Dare: Enterprise Rent-A-Car 'Brad & Dave – No Matter What'
Agency: Dare
Client: Enterprise Rent-A-Car
Date: August 2016
The activity forms part of a two-phased campaign to drive awareness around Enterprise Rent-A-Car’s key brand messages. The first tranche of ads will focus on its range of vehicles, pushing the message that no matter what you’re doing at the weekend, Enterprise Rent-A-Car has the vehicle for you. A second phase will launch in January to drive interest in the rental car company’s global network during the peak holiday booking time.
Credits:
Executive Creative Director: Brian Cooper
Creative: Andrew Edelston, Philippa Smith
Additional Credits: Senior Producer: Tiernan Hanby
Business Lead: John Fogarty
Account Director: Roxanne Courtman
Director: Rawson Thurber
Producer: Miranda Johnstone
Director of Photography: Jordan Valenti
Tags: Europe, Enterprise Rent-A-Car
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Grape Digital: The Laughing Cow 'Cowraoke'
Agency: Grape Digital
Client: The Laughing Cow
Date: August 2016
He who has never spent the May holidays in Ukraine knows nothing of eternity. Especially if the May holidays coincide with Easter, as it was in 2016. In those first sunny days, thousands of Ukrainians spend their vacation in the country, in their summer cottages, or traveling around the country. “The Laughing Cow”, a popular brand of processed cheese, decided that apart from providing its fellow citizens with a tasty and healthy snack on the go, it can also share fun with them.
Jointly with the Ukrainian radio station HIT FM, we designed and launched cowraoke! When traveling in a car, you could sing along to your favorite hits on the air and win prizes.
Credits:
Creative Director: Kirill Chistyakov
Art Director: Khrystyna Gladka
Copywriter: Ksenia Sergeiva
Additional Credits: Chief Executive Officer: Iurii Gladkiy
Head of Design: Evgeny Ordynsky
Client Service Director: Elena Salivon
New Business Director: Kseniya Sokur
Account Manager: Elena Savchenko
Account Manager: Yuliya Rusu
Project Manager: Ekateryna Oliynyk
Tags: Europe, the laughing cow
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Fiasco Design: Rio 2016 'Interactive Map of the Games'
Agency: Fiasco Design
Client: Rio 2016
Date: August 2016
Based on the success of Fiasco Design’s previous map for the Sochi Winter Olympics in 2014, the new Rio 2016 map (http://rio2016interactivemap.com/) allows users to explore the games and delve into an interactive city, with a host of animated features and custom sound effects by Bristol-based Bunkersonix. Delve deeper into the map to find out about the controversies surrounding this summer’s Olympics, including a ‘Where’s Wally’ style hidden Guantanamo prisoner and hidden body parts scattered across the map in light of severed feet being found just metres away from the Olympic beach-volleyball pitch.
With its focus on discovery and exploration, people can also learn about Rio and the games, and find out more about the people involved, even identifying a handful of athletes and famous faces in the process
Credits:
Creative Director: Ben Steers
Tags: Europe, Rio 2016
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Grey London, Just So: UNHCR '#WithRefugees'
Agency: Grey London, Just So
Client: UNHCR
Date: August 2016
Four months ago, when the IOC announced the formation of the team, Just So sought out refugee athletes around the world to make a long form documentary to change perceptions. Co-produced by creative agency Grey London, the documentary tells the story of 65 million people forced from their homes, distilled into the experience of a few. A human perspective on the biggest crisis of our generation, the film is about determination and dignity.
Credits:
Creative Director: Jonny Madderson, Jono Stevens, Andy Lockley, Peter Gatley
Art Director: Emily Churches
Copywriter: Stevie Rowing-Parker
Additional Credits: Directors: J&J
Executive Producer: Richard Ascott
Producer: Matt Diegan
Editor: Simon Hargood @ The Assembly Rooms [add pat]
DoP: Charlie Goodger, Luke Bryant, Daniel Venosa, Dominic Bartels
Score: Freddie Webb & Joe Farley @ Father
Sound Design: Iain Grant @ Father
Grade: Oisin O’Driscoll @ The Mill
Online: Brad Wood @ The Mill
Assistant Producer: Liv Proctor
Researchers: Sophie Perrins, Gideon Berends, Flora Hamilton, Gretha Viana, Lucy Chapman
Head of Content Production/ Exec Producer: Jessica Ringshall
Assistant Producer: Talia Shear
Account Director: Justine Deighan
CMO: Sarah Jenkins
Head of PR & Communication: Veronique Rhys Evans
Additional Footage Courtesy of: BBC, The Guardian, Journeyman TV, Associated Press, CNN, Christian Broadcast Network, Discover The Journey, Marc Silver, Nick Francis, Amnesty International, Lior Sperandeo, ITN Source, Samaritans Purse, Invisible Children, Jonathan Darby, Human Rights Watch.
Jessica Ringshall
Tags: UK, Ad of the Day, Rio 2016, Grey london, just so, UNHCR
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McCann London: Shredded Wheat 'Shredding It'
Agency: McCann London
Client: Shredded Wheat
Date: August 2016
Shredded Wheat has launched a new push explaining how, on a breakfast of 100 & wholegrain wheat, you’ll not only do life you’ll ‘shred’ it.
Credits:
Executive Creative Director: Robert Doubal, Lawrence Thompson
Creative Director: Matt Crabtree, Simon Hepton
Additional Credits: Planning Partner: Nathaniel Hill
Planner: James Appleby
Managing Partner: Daniel Taylor
Account Director: Laura Weightman
Account Manager: Lauren Benezra
Account Executive: Georgina O’Neill
Production Manager: Sarah Bruce
Head of Integrated Production: Sergio Lopez
Producer: Clare Sullivan
Executive Producer: Sophie Chapman Andrews
Production Agency: Craft
Producer: Clare Sullivan
Media Agency: Zenith
Tags: Europe
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