Welcome to The Drum's US Creative Works.
As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.'
To vote for your favorite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, July 20.
To submit work for future publication, contact Minda Smiley.
Barkley: Take5 'Uber Remix'
Agency: Barkley
Client: Take5
Date: July 2016
Recently, Hershey's recently revamped Take5 candy bar partnered with Uber in Nashville, Seattle and Denver to give riders in those cities a “remixed” riding experience: instead of being picked up in usual cars like a Civic or Prius, riders were greeted in vehicles including a Lamborghini, Porsche convertible, Volkswagen bus, and even a motorcycle with a sidecar. To catch a ride in one of these cars, riders could select ‘Take5 Uber Remix’ on the app and enter a promo code. According to Kansas City-based Barkley, the agency behind the stunt, Take5 received more than 2,000 ride requests and gave out a total of 388 rides. The Uber stunt was part of Take5’s ongoing effort to provide consumers with “remixed” experiences.
Credits:
Executive Creative Director: Jason Elm
VP/Creative Director: Katy Hornaday
Sr. Art Director: Brandon Bennett
Copywriter: Zack Browne
Account Director: Tyler Cook
Account Supervisor: Julie Ray
EVP/Creative + Strategy: David Weaver
Strategist: Molly Griffin
Creative Production Director: Dustin Schirer
Motion Designer: Michael Martin
Sr. Creative Producer: Josh Dubois
Creative Producer: Griffin Davis
Integrated Producer: Theresa Thornhill
Director of Social Media: Marianne Gjerstad
Community Manager: Brandon Painter
Content Producer: Stephanie Castro
PR Director: Anita Strohm
PR Account Supervisor: Tyler Bowser
PR Assistant Account Manager: Jessie Poole
Media Partner: UM
Tags: United States, Barkley, Take5
Loading...
David&Goliath: California Lottery 'Audience'
Agency: David&Goliath
Client: California Lottery
Date: July 2016
David&Goliath has created a spot for the California Lottery called 'Audience' that spoofs 'The Price is Right.' In the ad, a customer looking to buy the new 'The Price is Right' scratchers turns to a live studio audience for help when it comes to deciding which price point to purchase.
Credits:
Founder & Chairman: David Angelo
Chief Creative Officer: Colin Jeffery
Executive Creative Director: Bobby Pearce
Creative Director/Writer: Greg Buri
Creative Director: Basil Cowieson
Writer: Kurt Warner
Art Director: Danny O’Connor
Strategic Planning Director: Kristen Knape
Strategic Planner: Chris Kwak
Managing Director of Broadcast Production: Paul Albanese
Broadcast Producer: Jessica Gardner
Director of Business Affairs: Rodney Pizarro
Business Affairs Manager: Camara Price
Associate Business Affairs Manager: Travis Kohler
Group Account Director: Stacia Parseghian
Account Director: Janet Wang
Account Supervisor: Lindsay Brown
Assistant Account Executive: Ellen Lovoy
Account Coordinator: Alex Petosa
Project Manager: Mike Antonellis
Chief Digital Officer: Mike Geiger
Director of Digital Production: Peter Bassett
Senior Interactive Developer: Ardon Hall
Associate Developer: Mariano Echegoyen
Senior Interactive Art Director: Steven Lau
Associate Interactive Producer: Nat Wilkes
UX Lead: John Randall
Director of Print Services: Meredith Walsh
Senior Art Producer: Andrea Rosenfeld
Production Company: O Positive
Director: Brian Billow
Director of Photography: Larry Fong
Executive Producers: Ralph Laucella & Marc Grill
Line Producer: Trevor Allen
Sales Representative: Irma Rodriguez |In House Reps
Editorial House: Spinach
Editor: Kevin Zimmerman c/o Spot Welders LA
Assistant Editor: Doug Scott
Producer: Jonathan Carpio
Telecine: Company 3
Colorist: Sean Coleman
Online & VFX: Method Studios
Flame Artist: Emily Irvine
Executive Producer: Robert Owens
Producer: Cara Lehr
Music: Licensed c/o FremantleMedia
Mix House: Lime Studios
Sound Mixer/Engineer: Sam Casas
Social Videos
Directors: Casey McIntyre, Kina Choi
Executive Producer: Mike Wigart
Line Producer: Stan Sawicki
Director of Photography: Yash Bhatt
Editor: Jonathan Ficcadenti
VFX Supervisor: Mike Wynd
VFX Producer: Brian Friel
VFX Team: Tim Kafka, Matthew Burns, Rodrigo Carrasco, Kathleen Kirkman, Jonathan Ficcadenti, Matt Bell, Emily
Gerich, Sandra Ross, Rodrigo Jimenez, Christopher Brown, Brian Williams, Andrew Arevalo, Jacob Patrick, Andrew
Price, Priya Bandodkar, Akshay Sunil Wadwalkar
Colorist: Kristopher Smale
Tags: United States, California Lottery, David&Goliath
Loading...
The Martin Agency: 'Parrot'
Agency: The Martin Agency
Client:
Date: July 2016
The Martin Agency has released the latest installment of Geico's ongoing 'It's What You Do' campaign.
Credits:
Chief Creative Officer: Joe Alexander
Group Creative Director: Wade Alger
Group Creative Director: Steve Bassett
Creative Director: Sean Riley
Senior Copywriter: Ken Marcus
Executive Producer: Brett Alexander
Senior Broadcast Producer: Heather Tanton
Junior Broadcast Producer: Sara Montgomery
Group Account Director: Brad Higdon
Account Supervisor: Allison Hensley
Account Executive: Jon Glomb
Account Coordinator: Allie Waller
Business Affairs Supervisor: Suzanne Wieringo
Financial Account Supervisor: Monica Cox
Senior Production Business Manager: Amy Trenz
Senior Project Manager: Karen McEwen
Production Company: Hungry Man
Director: Wayne McClammy
Managing Partner/Executive Producer: Kevin Byrne
Executive Producer/Head of Sales: Dan Duffy
Executive Producer: Mino Jarjoura
Executive Producer: Nancy Hacohen
Producer: Dave Bernstein
Production Supervisor: Shelly Silverman
Editorial Company: Rock Paper Scissors
Editor: Christjan Jordan
Assistant Editor: Pieter Viljoen
Executive Producer: Angela Dorian
Producer: Helena Lee
Telecine: Moving Picture Company
Colorist: Ricky Gausis
Animation/VFX: Moving Picture Company
Executive Producer: Elexis Stearn
Senior Producer: Juliet Tierney
Production Coordinator: Valentina Cokonis
Line Producer: Goutham Hampankatta
Flame Lead: Mark Holden
Nuke Artist: Janice Tso
Nuke Artist: Jim Spratling
VFX Supervisor/Head of 3D: Jason Schugardt
Lead Lighter: Tim Kafka
Render/Look Dev: Jessica Groom
DMP: Partha Modal
3D Supervisor: Nishanth Shrinivasa
Original Music and Sound Design: Q Department
Audio Post Company: Rainmaker Studios
Engineer/Mixer: Jeff McManus
Tags: United States, the martin agency, Geico
Loading...
DDB New York: Cotton Incorporated '#CoolerInCotton'
Agency: DDB New York
Client: Cotton Incorporated
Date: July 2016
DDB New York has launched a national campaign for Cotton Incorporated called #CoolerInCotton. According to the agency, the campaign was "designed to remind consumers of cotton's warm weather benefits in the age of synthetic fibers." In a Broadway-style musical PSA, a cheerful singer walks viewers through the sticky situations that people may find themselves in if they don't wear cotton on a hot summer day.
Credits:
Chief Creative Officer: Icaro Doria
Creative Director: Cassandra Anderson
Associate Creative Director: Marilyn Kam
Senior Art Director: Mina Mikhael
Copywriter: Turan Tuluy
Head of Production: Ed Zazzera
Executive Producer: Teri Altman
Business Affairs Manager: Joanna Soliszko
Account Director: Deborah Broda
Management Supervisor: Lauren Solomon
Senior Account Executive: Tiffany Nungaray
Brand Planning Director: Jennifer Fox
Senior Social Strategist: Robin West
Associate Producer: Kelly Treadway
Print Producer: Joan Elsesser
Production Company: Caviar
Director: Henry Scholfield
Executive Producers: Michael Sagol, Jasper Thomlinson, Darren Foldes, Nicola Kenney
Producer: Giles Skillicorn
DP: Marc Gomez Del Moral
Choreographer: Olivier Casamayou
Costume: Alexandra Day
Art Director: Natasa Rogelj
Music: Mophonics
Composer/Executive Producer: Stephan Altman
Executive Producer: Shelley Altman
Editorial: Cosmo Street
Editor: Tom Scherma
Executive Producer: Maura Woodward
Producer: Anne Lai
Post Production Company: Framestore NY
Executive Producer: Derek Macleod-Veilleux
Senior Flame Artist: Martin Lazaro
Flame Artist: Greg Gaskins
Tags: United States, Cotton, DDB New York
Loading...
Deutsch: WATERisLIFE 'Venmo Micro Hack'
Agency: Deutsch
Client: WATERisLIFE
Date: July 2016
Deutsch recently created a campaign for nonprofit WATERisLIFE to help the organization spread its message. On July 4, Deutsch monitored payment app Venmo to see what people were paying for. The agency then clicked on individuals' names and sent them a micro payment of one cent. It then used the 2,000 character caption to create what Deutsch said were "real-time targeted ads" that included messages like “1 cent can’t buy you pizza. But for just 3 cents, you can buy someone clean water for a day.” The messages were automatically published to that person's news feed as well as Venmo's global news feed. According to Deutsch, over a 24-hour period, nearly 1,000 people received the ads disguised as payment descriptions, costing the charity only $10.
Credits:
Chief Digital Officer, NA: Winston Binch
Chief Creative Officer, NA: Pete Favat
Chief Creative Officer: Dan Kelleher
Executive Creative Director: Menno Kluin
Creative Directors: Sam Shepherd, Frank Cartagena
Copywriter: Fanny Josefson
Art Director: Ilana Wolstein
Associate Design Director: Brian Gartside
Design Intern: John Sampson
Editors: Aaron Schillinger, Matt Mullen
Sr. Post Producer: Francess Tom-Sahr
Digital Producer: Alisyn Trani
Developer: Marina Brodskaya
Project Managers: Marea Grossman, Michelle Ziff
VO Talent: Phoebe Halkowich
Tags: United States, Deutsch, WATERisLIFE
Loading...
Passion Pictures: Chipotle 'A Love Story'
Agency: Passion Pictures
Client: Chipotle
Date: July 2016
In partnership with Passion Pictures, Chipotle has rolled out a short animated film called 'A Love Story.' Featuring a young boy named Ivie and a young girl named Evie, the two children run rival juice stands in their neighborhood. A bit of friendly competition turns into a "saga of jealousy that sees them competing for years and years as their 'businesses' grow beyond their control," according to Passion Pictures, and "before they know it, they're rival owners of giant factories." By the end, the two realize that "together they can ditch the monsters that their restaurants have become" and instead open up their own small restaurant called Evie & Ivan's.
Credits:
Agency: CAA
Agency Producer: Amanda Jiminez / Jay Brooker
Agency Creatives: Todd Hunter / Tony Fur
Production & Animation Company: Passion Pictures
Director: Saschka Unseld
Art Director: Katy Wu
Executive Producer: Debbie Crosscup / Ryan Goodwin-Smith
Producer: Sibylle Preuss
Animation & VFX Credits (Passion Pictures)
VFX Supervisor: Neil Riley
CG Supervisor: Christian Mills
Animation: Wesley Coman/ Chris Welsby/ Aldo Gagliardi/ Cath Brooks/ Catherine Elvidge/ Karin Matteson/ Scott Bono
Character & Production Design: Katy Wu / Amandine Pecharman
Graphic Designer: Davide Saraceno
Texture & Shading: Ian Matthews / Katreena Erin Bowell/ David Domingo Jimenez / Leigh Van Der Byl/ Louise Chassain / Sara Diaz / Stuart Hall/ Arkin Esfref / Alex Holman / David Watson/ Leigh van der Byl/ Camille Perrin/ Patrick Kraft/ Roxanne Martinez
Rigging: Morgan Evans / Matteo Nibbi / Giulia Dell’Armi
VFX: Jamie Franks / Colin Perrett/ Kwai Keung IP/ Junaid Syed/ Antonios Deftarios/ Guillaume Zaouche/ Gabriele Veronese/ Matt Moyes/ Robin Nordenstein/ Alice Jarre
Light & Render: Christian Mills/ Richard Moss / Stuart Hall / Adrian Russell/ Patrick Kraftt/ Alex Holman/ Roxanne Martinez/ David Watson/ Nikolay Kulishev/ Simon Maddocks/ Francois Pons
Compositing: Johnny Still/ Andre Bittencourt/ Raphael Theolade/ Valeria Romano/ Javier Cid/ Alex Grey
Animation Supervisor: Jay Boose
CG Coordinators: Joost Zoetebier / Suzanne Forward
Post Production Services: Technicolor Postworks NY
Colourist: Max Horton
Music Producer: Blake Mills
Music Performance: Brittany Howard, Jim James
Tags: United States, Chipotle, Passion Pictures
Loading...
Peta: Peta 'Want to 'Live Mas?' billboard'
Agency: Peta
Client: Peta
Date: July 2016
TPeta placed billboards next to Taco Bell locations in Nashville, Tennessee, encouraging people to eat vegan at the fast-foot chain. This "in-your-face" billboard features a chicken's face next to the words "Want to "Live Más"? So Do I. Would It Kill You to Get a Bean Burrito?" playing on the company's famous tagline. An additional extension of the work is an online guide for eating vegan at Taco Bell.
Said Peta Executive Vice President Tracy Reiman: "It's easier than ever to find delicious, cruelty-free vegan food, including at fast-food staples like Taco Bell. Unlike meaty dishes, vegan meals are free of saturated animal fat and cholesterol. Going vegan also spares more than 100 animals every year daily suffering and a terrifying death in today's industrialized meat, egg, and dairy industries."
The billboards will remain until July 24th.
Credits:
Peta in-house
Tags: United States
Loading...
Droga5: Under Armour 'Numbers'
Agency: Droga5
Client: Under Armour
Date: July 2016
Droga5 has released the first installment of a multi-sport Under Armour campaign featuring Washington Nationals star Bryce Harper. Driven by the tagline “It Comes From Below,” it shows that every great sporting moment starts with the feet and, more specifically, footwork. “Numbers” tells the story of Harper through the voice of Sam Thomas, Harper’s high school coach — and points out the numbers that have put pressure on Harper throughout his career.
In fall 2016, Under Armour will release short films featuring NFL MVP Cam Newton and the brand’s running product, sharing inspirational stories of true runners.
Credits:
Campaign: It Comes From Below
Title: Numbers
Agency: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Group Creative Director: Felix Richter
Group Creative Director: Alexander Nowak
Copywriter: Bryan Wolff
Art Director: Daniel Sumarna
Chief Creation Officer: Sally-Ann Dale
Executive Producer: David Cardinali
Associate Producer: Troy Smith
Global Chief Strategy Officer: Jonny Bauer
Head of Strategy: Harry Roman
Strategy Director: Sam Matthews
Head of Communications Strategy: Colleen Leddy
Communications Strategy Director: Hillary Heath
Communications Strategist: Kathryn Ruocco
Strategist: Newman Granger
Senior Data Strategist: Anthony Khaykin
Group Account Director: Julian Cheevers
Account Director: Bola Adekoya
Account Supervisor: Lucy Santilli
Senior Project Manager: Courtney Kosup
Project Manager: Connor Hall
Somesuch + Anonymous
Director: Aoife McArdle
Found Partner, Somesuch: Sally Campbell
Found Partner, Somesuch: Tim Nash
Managing Director, Anonymous: Eric Stern
Executive Producer, Anonymous: SueEllen Clair
Producer: Laurie Boccaccio
DOP: Steve Annis
Production Manager: Yianni Papadopoulos
Editorial: Final Cut
Editor: Dan Sherwen
Cutting Assistant (NY): Geoff Hastings
Assistant Editor (UK): Leila Gaabi
Executive Producer: Sarah Roebuck
Head Of Production: Jen Sienkwicz
Producer (UK): Frankie Elster
Producer (NY): Jamie Nagler
Post Production: BlackSmith
Executive Producer: Charlotte Arnold
Producer: Megan Sweet
VFX Supervisor: Iwan Zwarts
Music / Sound Design: Siren / Factory
Partner and Company Director: Sean Atherton
Tags: United States
Loading...
next