Welcome to The Drum Creative Works, in partnership with Workfront.
As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.
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Check our our Creative Works hub to see more of the latest, and greatest, global ad campaigns.
Publicis Conseil: BNP Paribas 'Study With Roland-Garros'
Agency: Publicis Conseil
Client: BNP Paribas
Date: June 2016
The first live sports commentaries that allows students to study while watching Roland-Garros!
Every June in France, 700.000 high-schoolers study for their Baccalaureate (French High School Diploma). Unfortunately, at the very same time there’s also Roland-Garros. The French Open is so eagerly awaited that students watch the game instead of studying for their Baccalaureate. As a major sponsor of Roland-Garros for years, BNP Paribas decides to help the young target to solve this issue.
BNP Paribas launches #StudyWithRolandGarros, the first mobile web radio that broadcasts live sports commentaries provided by high-school teachers. We asked teachers to comment live on the tennis competition, in a manner that draws parallels between the match and the Baccalaureate curiculum (History, Philosophy, Economics…).
We specially developed a technology that allows users to synchronize perfectly the live commentaries with the TV Stream. To follow the match while studying, we invited user to mute their TV and launch the web radio with their mobile. During the entire operation, users could interact and ask the teachers questions at any time through live chat and Twitter.
Credits:
Advertising Agency: Publicis Conseil, Paris, France
Executive Creative Directors: Olivier Desmettre, Fabrice Delacourt
Creative Director: Hervé Riffault
Copywriters / Art Directors: Loic Andria, Josse Armanet
Account Managers: Cesar Croze, Eric Forest, Rodolphe Poprawa
Strategic planners: Corinne Malsert, Sacha Garel, Margot Peyron
Tags: Europe, BNP Paribas
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CHI&Partners: Princes Trust 'Parallel Lives'
Agency: CHI&Partners
Client: Princes Trust
Date: June 2016
Credits:
Executive Creative Director:Jonathan Burley
Creative Directors: Danny Hunt, Gavin Torrance
Planners: Sarah Clark Paulina Goodwin
Executive producers: Matt Cresswell, Emma Modler
Producers: Jack Harris Hannah Greene
Tags: Europe
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Heaven: Le Lido 'The bicycle kick'
Agency: Heaven
Client: Le Lido
Date: June 2016
Published: June 2016
French cabaret and burlesque show Le Lido has created a series of ads showing that there’s more than just football on the in French capital this summer. Dancers mimic famous football moves as a nod to the Euros.
https://www.youtube.com/watch?v=zyd2G3d-4gE
https://www.youtube.com/watch?v=J5EUumozst0
Credits:
Executive Creative Director: Arthur Kannas
Creative director: Romain Gilbert
Account: Laetitia Guei, Sofia Paris
Production company: La bande originale
Director: Pierre Edelmann
Producer: Matthias Tomasino
Tags: Europe
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Cravens: British Heart Foundation 'Ending the Hurt'
Agency: Cravens
Client: British Heart Foundation
Date: June 2016
It has been 50 years since the Three Lions lifted the World Cup trophy at Wembley in 1966. Since then England fans have endured heartbreak and despair. Playing on this theme, the British Heart Foundation has launched its ‘Ending the hurt’ campaign to tie in with Euro 2016, and highlight the big wins the charity has had over the past five decades, thanks to its life saving research.
The 60-second ad shows the faces of various England fans as they watch their team play. Over the images you hear the words “For years we’ve enduring heartbreak, injustice, anger, absence, agony, shock, despair, disbelief and devastation”. The tone of the ad then changes as the picture cuts to a boy who has successfully recovered from heart surgery. In the background you hear cheers as England score and the VO proudly announces that “…through research we’re beating heart disease and one day we will end heartbreak for good’.
This clever campaign, designed to raise awareness and funds for life-saving cardiovascular disease research, was created by James Coventry, Tom Loader and Samuel Craven for the British Heart Foundation, while the grade was done by Electric Theatre Collective. Lawrence Kendrick from Jungle recorded the voice over with football commentator, Peter Brackley, and completed the sound design.
Credits:
Creatives: James Coventry, Tom Loader and Samuel
Grade: Electric Theatre Collective
Voice over: Peter Brackley
Audio post production: Lawrence Kendrick @ Jungle
Tags: Europe
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BETC Paris: Canal+ 'Front Row'
Agency: BETC Paris
Client: Canal+
Date: June 2016
Canal+ and BETC have unveiled a new campaign to promote the broadcaster’s subscribers’ loyalty programme: Canal+Front Row. The programme offers subscribers a privileged spot at the heart of entertainment.
As we discover in this film, having the best seat changes everything…
We follow a group of astronauts, about to take their first steps on a new habitable planet. But wait, what’s that crackling sound under the moonboot?
The film shows the benefits offered to Canal+Front Row subscribers. With VIP seats for the biggest sports games, backstage access to TV-shows and invitations to shootings of the CANAL+ series, Canal+Front Row extends the TV experience beyond the screen to let subscribers live and share special moments.
The film is broadcast on French TV from 13 of July, and also on Canal+ social media, as well as sent out directly to all subscribers.
Credits:
Executive Creative Director: Stéphane Xiberras
Creative Directors: Christophe Clapier, Jean-christophe Royer
Copywriters: Alban Gallée, Charles Pivot
Production Company: Rita
Producers: Michel Teicher, Yannis Cullaz, Clément Massu
Sound Production: The Producer
Sound producer: Xavier Gens
Tags: Europe
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BETC Paris: McDonald’s 'Come As You Are'
Agency: BETC Paris
Client: McDonald’s
Date: June 2016
McDonald’s has created a poster campaign in anticipation of the Uefa Euro 2016 tournament. The pictures depict football fans each standing with a scarf split to show the names of two teams and encourages customers to ‘come as you are’ in a bid to celebrate tolerance, diversity and generosity.
Credits:
Agency Management: Henri Tripard, Julien Grimaldi, Juliette Aguglion
Chief Creative Officer: Stephane Xiberras
Executive Creative Director: Olivier Apers
Art Director: Cyril Arandel
Copywriter: Adrian Skenderovic
Traffic: Stephane Renoir-Mousli
Photographer: Kim Reenberg
Art Buyer: Victoria Vingtdeux
Producers: Chantal Bertina, Arno Poulain / Rita
Tags: Europe
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WCRS: Pride in London '#NoFilter'
Agency: WCRS
Client: Pride in London
Date: June 2016
The overall theme for the campaign, is #NoFilter. The idea comes from the fact that Pride is the one day when the minority become the majority, when people feel free to live their lives without censorship, free to be who they really are and express themselves with ‘No Filter’.
We’ve created a manifesto film, that explores what ‘No Filter’ means to members of the LGBT+ community, and features a range of contributors, including prominent members of the community, such as Sir Ian McKellen Graham Norton and Stephanie Hirst. The film will run online on Pride’s social media channels and website, and various TV channels later in the campaign.
An innovative Digital Out of Home campaign, created in collaboration between WCRS and Exterion Media who are providing the sites, will also launch this week at Westfield London. This immersive experience allows visitors to hear first-hand the intimate and moving stories of five pre-eminent members of the LGBT+ community, talking about the first time they felt free to live their life with ‘No Filter’. Visitors will be able to hear the stories of Sir Ian McKellen, Speech Debelle, David Ames, Sophie Ward and Stephanie Hirst via sound showers installed above the digital poster sites, which are activated when someone stops in front of the poster.
Credits:
Creative Director: Ross Neil
Creatives: Carly Williams & Tian Murphy
Additional Credits: Agency Producer: Emily Mules, Louise Bonnar & Nick Cruttenden
Client Producer: Iain Walters
Agency Designer: Jacinto Caetano
Account Handling: Emma Marsland, Ariel Haber, Francesca Danczak
Planning: Stuart Williams & Matt Rhodes
Production Company: DOOH: Trailer Park; Manifesto film: The Mill,
Media Agency: Exterion Media
VFX and Design: The Mill
Executive Producer: Reece Ewing
Producer: Elena Pagliei
Creative Director: Ivo Sousa
2D Artists: James Lee, Paul Bloomfield, Diogo Pinheiro, Oliver Johnson, Gavin Marler
3D Artists: Rajinder Davsi, Jessica Tan, Craig Maxwell
Tags: Europe, london gay pride
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: Subway 'Keep discovering Agency: McCann London'
Agency:
Client: Subway
Date: June 2016
Brand:
Title(s):
Soundtrack/composer: Daan Temmink/Andrew Lawson / Sizzer Amsterdam
Published: June 2016
Subway has unveiled a new brand platform, called ‘Keep Discovering’, to promote the various flavours and combinations that it offers.
The campaign comprises TV activity supported by a cross channel campaign. The TV and cinema executions play on the tension when the moment to order your Sub arrives in a humorous, yet realistic way. It poses the questions: ‘Do I stick to the usual?’ ‘Should I experiment on a new Sub?’ ‘Am I holding up the queue deliberating?’.
Subway knows that these are the types of thoughts that go through thousands of its fans’ heads every day. Based on research, most customers tend to find a Sub they like and stick with it – limiting the possibilities their taste buds are exposed to. With an unparalleled range of freshly made food, Subway is well positioned to allow its customers to actually discover more.
To capitalise on this, the new creative focuses on our Compadre in a pre-order deliberation between Subs. It shows a range of iconic bestselling Subs: Chicken Teriyaki, Steak & Cheese and the Italian B.M.T to showcase the wide range of sandwich options available at Subway. It then encourages customers to keep on discovering the range on offer by promoting the huge variety of fresh and tasty combintions.
Credits:
Executive Creative Directors: Rob Doubal, Laurence Thomson
Creative Directors: Alexei Berwitz, Rob Webster, Jean-Laurent Py
Copywriter: Matt Searle
Art Director: Anthony- Daniel Montagne, Milan Desai
Additional Credits: Agency producer: Lois Newcombe
Planners: Nathaniel Hill, Matt Saunders
Client Service Director: Julie McNiff
Business director: Jason McNamee
Account director: Alba Berdala
Account manager: Francois d'Espagnac
Designer/typographer: Carl Warren
Media agency: Mediacom
Media planner: Dan Sear
Production company: Biscuit filmworks UK
Producer: Fran Thompson
Directors: Michael Downing
DOP: Nanu Segal, Richard Mott
Editing company: Work TV
Post-production: The Mill
Tags: Europe
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JWT London: Berocca 'Stay on Top'
Agency: JWT London
Client: Berocca
Date: June 2016
No matter how ambitious and successful you are, there’s always someone younger snapping at your heels. And while they’re cheerfully toiling away on half your salary, you’re not only getting older and less attractive, according to Berocca, but are now also hampered by baby-related sleep loss and a long commute to suburbia. This campaign by JWT London aims to remind people that they need Berocca to ‘help them hold on to their competitive edge’.
Credits:
Executive Creative Director: Russell Ramsey
Creative Directors: Paul Rizzello, Christiano Neves
Creatives: Bill Hartley, Giles Hepworth
Creative Producer: Steve Hedge
Global Business Director: Phil Lancaster
Business Director: Cris Butler
Board Account Director: Phil Ridsdale
Senior Account Manager: Alyona Yasnogorodsky
Planning Director: Ashmita von Habsburg
Planner: Lee Menzies-Pierson
Tags: Europe, berocca
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Red Bee Creative for FOX Networks Group: FOX Networks Group, Outcast 'Outcast Art '
Agency: Red Bee Creative for FOX Networks Group
Client: FOX Networks Group, Outcast
Date: June 2016
‘Outcast’ is FOX’s new prime time TV show, based on the comic by Robert Kirkman (creator of the hugely successful ‘The Walking Dead’) and artist Paul Azaceta. In June, the show launches globally and we needed to get audiences excited. FOX gave fans a chance to see a previously unrevealed scene from the first issue of Outcast (the comic book).
Based on panels drawn exclusively for us by Paul Azaceta, 12 artworks that revealed the exclusive scene were created by 12 renowned graffiti artists around the world and unveiled over one week. Each artist created one panel that when finally brought together would form the story. Fans could follow the progress as each artwork was created and revealed on outcastart.tv and get deeper, immersive content for each city’s event, including artwork in progress photos, a video featurette interviewing the graffiti artist and behind the scenes access to the cast.
As an added incentive to get involved, fans could unlock exclusive geo-location activated content by visiting their city’s artwork, which allowed them to see the exclusive scene from the new series before anyone else. Once the 12th artwork went live on the site, the full scene was revealed as a complete comic book page along with a video with parallax animated effects bringing the whole scene to life.
Credits:
Creative Director: Ruth Shabi
Art Director: Emma Robinson
Copywriter: Emma Robinson
Additional Credits: Katrina Howell (Digital Creative director); Bharat Trivedi (Technical Director); Francesca Chang (Account Director)
Tags: Europe, FOX Networks Group, outcast
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Gravity Thinking: Hyundai USA 'One of the Pack'
Agency: Gravity Thinking
Client: Hyundai USA
Date: June 2016
To support their recent sponsorship as vehicle provider for Team Wiggins, Hyundai briefed Gravity Thinking to show that they support the team every mile of the way and create a piece of content to engage the cycling community.
The content sees Hyundai and Team Wiggins getting together to surprise two amateur cyclists and give them the ride of their lives, with Sir Bradley Wiggins setting our cyclists a challenge as they became one of the pack.
Credits:
Creative Director: Martyn Gooding
Art Director: Ben Carroll
Copywriter: Kylie Lewis
Additional Credits:
Planner: Warren Dell
Director: Chris Gaffey
Producer: Roisin Moloney (Bravespark)
Editor: Scott Radnor
Tags: Europe
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