Welcome to The Drum Creative Works, in partnership with Workfront.
As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.
We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 20 June.
For project information, credits and more hover over the 'i' icon or expand to full screen.
To submit work for future publication contact Gillian West or Rebecca Stewart.
For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.
BBH London: Audi 'Spin'
Agency: BBH London
Client: Audi
Date: June 2016
The new 60-second film, entitled Spin, captures the powerful grace of the stunning R8 Coupé V10 plus as it performs a perfectly controlled slow-motion 360-degree turn. A Russian Arm camera, mounted on the roof, slowly pans around the R8, giving the viewer a close-up look of the Vorsprung durch Technik brand’s flagship performance car.
The camera then switches to an aerial viewpoint, where we see the car precisely creating the first ring of the famous four-ring Audi logo. The elegance of the R8 is highlighted by Dusty Springfield's version of Windmills of Your Mind - "Like a carousel that's turning, running rings around the moon" - taken from her classic 1968 album Dusty In Memphis.
Credits:
Creative Director: Ian Heartfield
Creative Team: Vinny Olimpio
Additional Credits: Strategist: Raphael Bittner
BBH Strategy Director: Will Lion
BBH Business Lead: Polly McMorrow
BBH Account Director: Peter Blaseby
BBH Producer: Georgina Kent
BBH Assistant Producer: Sarah Finnigan-Walsh
Production Company: Rogue
Director: Mark Jenkinson
Producer: Tom Farley
Executive Producers: Charlie Crompton & Ben Hampshire
DoP: Bernd Wondollek
Post Production: The Mill
Editor/Editing House: Quin Williams @ Tenthree
Sound: Will Cohen @ String & Tins
Tags: Europe, bbh london
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DDB Stockholm: Samsung Nordic 'Virtual motivation'
Agency: DDB Stockholm
Client: Samsung Nordic
Date: June 2016
Virtual Reality has fascinated viewers all over the world but can it help the team that has officially been titled England's worst football team? Samsung and DDB Stockholm turn to British football legend, Harry Redknapp, to give New Mills AFC the biggest motivational speech – ever.
New Mills A.F.C is currently in the "Evo-Stik League Northern Premier". At 15/16 in the league table, with only a few games to go, the team were in a tough position to say the least. In fact, the team had not won a single game and had a heart-sinking goal difference of -130. However, before one of their last games of the season, DDB Stockholm and Samsung helped to change their game face. The whole team were equipped with Samsung Gear VR–glasses and had a very special pep talk from none other than footballing legend, Harry Redknapp. Through Virtual Reality Harry was able to speak directly to the players to fire them up to head out on the pitch and put in a last fight for a full three game points.
Credits:
Art Director: Joel Ekstrand
Copywriter: Nick Christiansen
Additional Credits: Account Manager: Susanne Ytterlid
Account Director: Christian Westelindh
Business Director: Jacob Sandström
Planner: Patrick Wilkorsz
Graphic Designer: Sebastian Reinbring
Agency Producer: Mattias Coldén
Production Company: ACNE
Film Production: House
Director: Anders Jedenfors
Producer: Kalle Wettre
Music: SacredSacred
Post Production: Chimney
Tags: Europe, ddb stockholm
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101: Drench 'Juicy Spring Water'
Agency: 101
Client: Drench
Date: June 2016
Britvic re-launches a revamped and rejuvenated Drench brand on June 6, supported by a big, bold outdoor campaign created by 101.
Deciding between juice and water is burden that has been carried by office workers on lunch breaks for centuries and Drench are going to put an end to it.
How? By introducing Drench Juicyspringwater. Part thirst quenching water, part tasty juice, this ground breaking drink could singlehandedly save the big important brains of busy important people across the country.
In a world where we make 35,000 decisions every day, it’s no surprise that consumers are suffering from ‘decision fatigue’. As an antidote to this the re-launch of ‘juicyspringwater’ goes under the banner of ‘Don’t decide’.
Multiple executions will run across 6 sheet and 48 sheet sites.
Credits:
Executive Creative Director: Augusto Sola
Creative Director: Joe Bruce
Additional Credits: Designer: Dave Allen
Creative Producer: Olivia Riddle
Planner: Joe Smith
Business Leader: Victoria Ellis
Account Director: Maurice Pfister
Photographer: Victoria Ling
Production: Another
Tags: Europe, 101
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Fold7: Magners GB Limited 'Hold True'
Agency: Fold7
Client: Magners GB Limited
Date: June 2016
Creative agency Fold7 has launched a new campaign for Magners called ‘Hold True’ as part of a recent multi-million-pound marketing overhaul and re-launch of the Magners brand.
‘Hold True’ is the cider brand’s new long-term positioning and creative platform following months of market research and brand investment.
In a world where we are constantly under pressure to conform or change, it’s important to have a strong sense of who you are. The campaign by Fold7 celebrates those who remain true to themselves, as the brand asserts its position as an authentic cider that has held true to its original recipe since 1935 and remains uninfluenced by modern-day fads such as fruity variations and quirky craft brands.
It launches with a hero 60 second TV spot which celebrates those musicians who remain true to their individual artistry, however different and non-conformist that may be. It sees an eclectic range of music artists playing the classic Rolling Stones song “I’m free to do what I want”.
Credits:
Chief Creative Officer: Ryan Newey
Executive Creative Director: Simon Learman
Art Director: Dan Fryer, Gate Lambert
Copywriter: Dan Fryer, Gate Lambert
Additional Credits: Chief Executive Officer: Marc Nohr
Planner: Brent Gosling, Martin Buckley, Nicola Wyatt
Account Director: Vicky Hersheson
Agency Producer: Imogen Bell
Media Agency: PHD
Director: Jake Scott
Production Company Producer: RSA Films
Production Company: RSA Films
Editing House/Editor: Struan Clay @ Final Cut
Post Production: Absolute
Colourist: Matt Turner
Sound Designer: Eclectic Music
Music Supervision licensing and rights negotiation: Fold7
Tags: Europe, Fold7
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Seymourpowell: Seymourpowell 'Move, Wear, Link and Play'
Agency: Seymourpowell
Client: Seymourpowell
Date: June 2016
Leading design and innovation consultancy Seymourpowell (the design team behind the multi award winning Fairphone2) revealed four 'modular tech’ concepts that look to transform the world of product development as we know it. The concepts take Google’s Project Ara open hardware platform as a starting point and expand it far beyond smartphones to demonstrate how a vast array of products could be brought to market quicker and cheaper, and be tailored more to the needs of individual consumers.
The ‘Move’ concept is a robot printer that navigates its environment to scan and print surfaces it travels, offering new creative and practical possibilities for people working in a broad spectrum of fields, from fabric/pattern cutting and interior design to construction and surveying. The printer head and motor/wheel modules could become ‘killer modules’, allowing other developers to create a whole variety of new products very quickly and easily without having to start from scratch.
Wearable device ‘Wear’ addresses patients’ medical needs through biometric monitoring, instant connection to medical staff and access to their treatment timeline. The concept shows how the device can be reconfigured for a female patient during different stages of pregnancy, from a belly worn tocometer measuring contractions, to a device that monitors heart rate, stress levels and drug delivery, and later facilitates the emotional bond between mother and baby by sharing their heart beats and live images if they’re apart.
‘Link’ imagines a network of potentially infinite modules that can monitor and provide feedback on their environment. In this instance, the concept is configured for agriculture purposes with rain collecting, soil, moisture and light sensor modules supported by a Wi-Fi module to collect and send live data of local conditions back to the farmer to influence decision making and optimise crop productivity.
‘Play’ allows musicians to create bespoke products to create unique sound performances by bringing their preferred digital and analogue modules together. The product could be configured for all types of musicians, from a one-man band with a single input, output and Wi-Fi keyboard, to a band’s sound engineers who need complex setups on the road.
Credits:
Creative Director: Matthew Cockerill
Tags: Europe, seymourpowell
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St Luke's: Old Mout 'Summer 2016Old Mout'
Agency: St Luke's
Client: Old Mout
Date: June 2016
Old Mout cider is trebling its media spend with a new multi-million pound ATL campaign, in order to further establish the brand’s unique character and increase consumer awareness and interest in the brand. Old Mout, which originates from New Zealand, launched into the UK market in 2014 has contributed £59M in value to the cider category since launch.
The national campaign goes live this week and will run across out of home, press and online. Each channel has a dedicated creative, building on the brand’s philosophy of encouraging drinkers to get ‘the Kiwi taste for adventure’.
Credits:
Executive Creative Director: Al Young
Tags: Europe, St Luke's
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Karmarama: Clydesdale Bank and Yorkshire Bank 'B more B'
Agency: Karmarama
Client: Clydesdale Bank and Yorkshire Bank
Date: June 2016
Powered by Clydesdale Bank and Yorkshire Bank B is a brand new digital banking service that aims to help customers take control of their money. Working with Karmarama, B’s TV launch ad reminds us we weren’t born worrying about money.
Credits:
Chief Creative Officer: Nik Studinski
Creative Director: Simon Connor, Stephen Cross
Additional Credits: Agency Producer: James Faupel
Production Company: Gorgeous
Director: Chris Palmer
Exec Producer: Rupert Smythe
Producer: Lucy Sherwood
Production Manager: Esther Rich
Director of Photography: Bruno Delbonnel
Production Designer: Joel Collins and Dan May
1st AD: Chris Kelly
Offline Editor: Paul Watts @ The Quarry
VFX Post House: Fatiboo
VFX Supervisor: Tom Sparks
VFX Artist: Tom Sparks & Lewis Saunders
VFX Producer: Tom Sparks
Colourist: Seamus O’Kane @ The Mill
Sound Design: Parv Thind @ Wave
Music Company: Publishing cleared by – Adelphoi Music, Recording by – Narcissus Music
Tags: Europe, karmarama
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Story: Countesswells 'Creative campaign'
Agency: Story
Client: Countesswells
Date: June 2016
Story has launched a creative and captivating campaign for Stewart Milne Group to promote Countesswells, an exciting new community planned for the western fringes of Aberdeen.
Story’s challenge was how to create desire for a community that is yet to exist. With no physical place or homes to showcase, they focused the branding and advertising on the emotional promise of what life at Countesswells would be like.
The campaign leads on a compelling positioning: “Where home is far from ordinary. And close to everything that matters.”
Using aspirational lifestyle photography, stunning CGIs and emotive language, the campaign paints a magical and tantalising picture of life at Countesswells – a place that offers something for everyone, whether first time buyers, families, downsizers or business owners.
Credits:
Creative Partner: Rebecca McFarland
Executive Creative Director: Dave Mullen
Additional Credits: Managing Director: Sue Mullen
Board Group Account Director: Sheila Gallagher
Tags: Europe, story
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Geometry Global: Domino’s Russia 'House of Crust'
Agency: Geometry Global
Client: Domino’s Russia
Date: June 2016
Domino’s Pizza and Geometry Global brought about Russia’s first project aimed at helping and protecting the country’s birds. ‘House of Crust’ saw Domino’s deliver their pizzas in a special box that easily transformed into a bird feeder throughout the height of winter.
Russian winters can be notoriously harsh with temperatures dropping to -30 degrees centigrade and 20 inches of snow on the ground. Although the birds are resilient, they struggle in these extreme conditions and if they don’t feed within the six hours of daylight, they will die overnight. When they run out of food reserves the snow makes it difficult to refill them and they are in dire need of any leftover food: for example, discarded pizza crusts.
Together with Geometry Global, Domino’s Pizza created a simple and functional solution - a pizza box which can be easily transformed into a bird feeder to store the pizza crust leftovers. A Domino’s pizza is ordered every second in Russia and so the company held the key to helping the birds. As well as an eye-catching design, the pizza box has a simple folding mechanism which enables customers to hook it to a tree.
Credits:
Creative: Lau Geckler, Howard Smiedt, Oleg Tumanov, Anastasia Bukhonkina. Andrey Mousin, Artem Borovik, Anna Gusakova, Irina Makarova, Elizaveta Smirnova, Mikhail Bulgakov, Nikita Divaev, Dmitry Evstropov, Vladimir Blagiy, Artur Borisov, Anna Pelipas, Alexandra Istratova
Additional Credits: Packaging partner: DDVB - Leonid Feigin, Alexandr Kovalenko, Konstantin Glukhov, Maria Arhangelskaya
PR Partner: PRT - Andrey Chernovsky, Artem Davydov, Anastasia Dronova, Irina Ivanchenko, Artem Buhaev
Production Partner: Virtu - Vladimir Itkin, Andrey Tikhonov, Mikhail Feduleev, Irina Platonova
Production: Evdokiya Gasumyan, Ulia Kuznetsova, Ivan Tolokonnokov aka psypad, Vitaly Bagov, Alena Koukushkina, Sergey Rudzevich
Tags: Europe, Geometry Global
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MullenLowe London: Post Office 'So easy, it’s magic'
Agency: MullenLowe London
Client: Post Office
Date: June 2016
The new Post Office film ‘Magic Money’ features real magicians, including The Magic Circle Magician Of The Year Brendan Rodrigues, in branch posing as Post Office employees behind the priority Travel Money counter. Filmed live on May 6th the magicians surprised and delighted customers by magically converting their Sterling into foreign currency.
‘Magic Money’ goes live online and across Post Office channels on 6 June. Created by agency MullenLowe London, and directed and filmed by MullenLowe London’s in house production company make_.
The integrated travel campaign brings together in-branch, press, online and social activity and will run from June through to early September. Social Media plays a key role with the Post Office interacting with customers through the campaign hashtag #SummerSorted.
Credits:
Chief Creative Officer: Dave Henderson
Executive Creative Director: Richard Denney
Creative Director: Bruno Ribeiro
Creative Team: Bruno Ribeiro, Luiz Filipin
Additional Credits: Planner: James Dawkins
Account Team: Isobel Dighe, Rose Reynolds & Hunter Evans
Agency Producer: Vanessa Hunt (film), Amy Murphy (print), David Farrant (digital)
Production Company: make_
Director: Isaac Bell
Producer: Fraser Jamieson
Director of Photography: Richard Mott
Editor: Isaac Bell
Grade: Jessica Vile @ Framestore
Sound: Dugal Macdiarmid @ Wave
Online: Martin Bridge
Animators: The Operators
Designer: Rob Carew
Digital Designer: Chris Davey
Tags: Europe, MullenLowe london
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: Vimto Soft Drinks '#ToadOff'
Agency:
Client: Vimto Soft Drinks
Date: June 2016
Driven has created a new commercial for Vimto Soft Drinks to launch the brand’s new Remix range. With a strategy designed to engage and entertain teens the commercial features the brand’s “Vimtoad” character taking on a rival toad in a fruit fight.
Directed by Will Studd at Aardman, it takes influence from action movie scenes as the toads battle in a frantic exchange of two mixes of fruit - Grapes, Raspberries and Blackcurrants in original Vimto and Mangoes, Pineapples and Strawberries in Vimto Remix.
The action concludes with both toads landing a direct hit of fruit in the others face, so both taste the other flavour.
The commercial finishes with the line “New Vimto Remix. Seriously Mixed Up Fruit” and is voiced by British YouTuber Joe Sugg.
Credits:
Creative Partner: Chris Lear
Additional Credits: Director: Will Studd @ Aardman
Media: MEC Manchester
Tags: Europe, driven
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Mother: notonthehighstreet.com 'Happy Hang-out-with-dad Day'
Agency: Mother
Client: notonthehighstreet.com
Date: June 2016
Mother has launched its first integrated campaign for notonthehighstreet.com, following the agency’s appointment to the business earlier this year. The work, created for Father’s Day (which this year falls on 19 June) celebrates the importance of spending time with Dad, and the fun and varied roles that notonthehighstreet.com’s products can play in creating new experiences for fathers and their children to enjoy together.
Notonthehighstreet.com, which has just celebrated its 10th birthday, is well-known and loved for the thousands of unique products, including gifts, homewares, jewellery and experiences it sells. The campaign features a range of these gifts, placing them at the heart of activities fathers and their children are enjoying together; from a reversible apron that turns Dad into a superhero, to stargazing at constellation cufflinks, right through to a table tennis masterclass offer that can finally make Dad a worthy opponent.
Credits:
Additional Credits: Production Company: B-Reel
Director: Olof Lindh
Director of Photography: Tim Sidell
Editing House: Final Cut
Post Production House: MPC
Tags: Europe, mother
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Adam&EveDDB: Harvey Nichols 'Corbyn Makeover'
Agency: Adam&EveDDB
Client: Harvey Nichols
Date: June 2016
Harvey Nichols teamed up with BAFTA award-winning artist Alison Jackson and Adam&EveDDB to create a series of images that appear to show Jeremy Corbyn popping into the flagship store’s new Menswear Destination for a much-needed makeover.
The series of humorous shots show the sartorially much-maligned Corbyn checking out the new
Menswear Destination in Knightsbridge for the first time. He visits AONO, the new independent
barbershop, where he experiences a wash, cut, style and beard treatment, and meets two of the luxury retailer’s Style Advisors in the brand-new tailoring department. He is pictured arriving at the store sporting a disheveled look, but leaves transformed wearing a contemporary new style selected by Harvey Nichols. (Glasses by Dior Homme, trousers by Dries Van Noten, shirt by NN.07, footwear by Lanvin, Fox Umbrella and a briefcase by Wants Les Essentiels).
Credits:
Chief Creative Officer: Ben Priest
Executive Creative Director: Ben Tollett, Richard Brim
Creative: Paul Cohen, Paul Knott, Tim Vance
Additional Credits: Agency Producer: Amanda Davies
Production Assistant: Nic Akinnibosun
Account Management: Paul Billingsley (Managing Partner), Britt Lippett (Account Director), Katie Gough (Account Manager)
Agency Planner: Enni Kukka-Tuomala
Photographer: Alison Jackson
Tags: Europe, Adam & Eve/DBB
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: Maltesers 'Look on the light side'
Agency:
Client: Maltesers
Date: June 2016
AMV BBDO has created a new suite of short animated films for Maltesers, continuing their Look on the Light Side campaign.
The three comedy shorts aim to be shareable and entertaining content which demonstrate Maltesers belief that life is better when we don’t take things too seriously.
The first of the three online videos breaks on Monday, 6 June, with two more to follow on a weekly basis. They will be featured on YouTube, Facebook, Twitter and Unruly and the campaign will run online for 4 weeks.
Working with three talented comedians AMV BBDO developed a suite of animated films demonstrating this lighter attitude to life with Maltesers as the hero of each story.
In the first film Lucy Beaumont tells us about an embarrassing incident in a designer boutique on Bond Street. The second tells the story of Lou Sanders who gets up to mischief to distract from a boring day at the office. Last but not least, in the third film Andi Osho gets a little too involved a kid’s game of hide’n’seek.
Credits:
Creative Director: Tim Riley
Art Director: Andy Clough
Copywriter: Richard McGrann
Additional Credits: Agency Planner: Catriona Collins
Agency Account Team: James Drummond, Philippa Field, Rebecca Kavanagh. Abigail Brown
Agency Producer: Edwina Dennison
Media Agency: Mediacom
Media Planner: Daisy Ross
Production Company: Nomint
Director: Christos & Yannis
Production Company Producer: Nomint, AMV Flare
Audio Post Production: Jungle
Tags: Europe, amv bbdo
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Forever Beta: Cheapflights 'Onewordflights'
Agency: Forever Beta
Client: Cheapflights
Date: June 2016
Forever Beta has launched a new campaign for its client Cheapflights.co.uk to encourage people to type the word Cheapflights into their browsers and go directly to the website rather than simply googling ‘cheap flights’ and ending up elsewhere.
The campaign is spearheaded by OOH activity which plays on the funny and insightful reasons you might book a flight and combining them into a single word. The one-word copy executions emphasise the fact you can search millions of flights with just one word - Cheapflights.
The creative plays on the different amusing reasons why people might want to get away or book a flight, such as a one-night stand coming back to haunt you or because you want to pull a sickie at work and get away with your mates.
Credits:
Executive Creative Director: Matthew Saunby
Associate Creative Director (Art Direction): Stan Cheung
Associate Creative Director (Copywriter): Jono Benson
Additional Credits: Planner: Conor Barry
Agency producer: Amanda Poulter
Account director: Leila de Koster
Media agency: Goodstuff Communications
Tags: Europe, Forever Beta
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