Welcome to The Drum's US Creative Works.
As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Ad of the Week.'
We've now introduced our new five-star voting system. To vote for your favorite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, June 8.
For project information, credits and more hover over the 'i' icon or expand to full screen.
To submit work for future publication, contact Minda Smiley.
BBDO New York: Priceline.com 'BBDO New York'
Agency: BBDO New York
Client: Priceline.com
Date: May 2016
With summer approaching and travel plans being considered, the brand is inviting people to sign in to Priceline to unlock even lower hotel prices. It's a follow-up to "Whatever's on the Line, Priceline," a multi-platform campaign that was launched earlier this year focusing on today's "modern traveler," one who takes shorter and more frequent trips. The new campaign features the voice of William Shatner and will run on broadcast and the brands social channels.
Credits:
David Lubars – Chief Creative Officer, BBDO Worldwide
Greg Hahn - Chief Creative Officer, BBDO New York
Chris Beresford-Hill - Executive Creative Director
Dan Lucey - Executive Creative Director
Dan Kenneally– Creative Director/AD
Ryan Raab– Creative Director/CW
Tricia Lentini Himot– Executive Producer
Tara Leinwohl - Executive Producer
Amy Orgel – Project Manager
Jim Santora – EVP, Senior Account Director
John Chleborad - SVP, Account Director
Laura McWhorter - Account Manager
Caviar LA:
Amir Farhang - Director
Michael Sagol - Managing Director/Executive Producer
Omar Bustos - Line Producer
Mackenzie Cutler:
Mike Rizzo – Editor
Brendan Hogan and Zoe Newman – Assistant Editors
Producer: Sabina-Elease Utley
Sound:
Sam Shafer/Mackenzie Cutler
Animation:
Sibling Rivalry
Tags: North America
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David&Goliath: Jack in the Box '#NationalBurgerDay'
Agency: David&Goliath
Client: Jack in the Box
Date: May 2016
Jack in the Box and David&Goliath celebrated National Burger Day in the US with a social media campaign. A series of online videos (on Facebook and Twitter) were created to drive awareness of Jack in the Box’s ‘buy one, give one’ coupon, which gave customers a second burger for every one they buy – to give to whoever they want – because there is no better way to celebrate #NationalBurgerDay than by giving a free burger to your friend. Six different spots were be launched and geo-targeted to specific demographics based on who the brand mascot, Jack (very strongly) believes deserves your free burger.
Credits:
Founder & Chairman: David Angelo
Chief Creative Officer: Colin Jeffery
Executive Creative Director: Steve Yee
Executive Creative Director: Bobby Pearce
ACD/Art Director: Rory Odani
ACD/Copywriter: Jason Miller
Junior Art Director: Henry Hsu
Social Media Art Director: Fabienne Wente
Director of Broadcast Production: Paul Albanese
Agency Executive Producer: Karen Jean
Senior Agency Producer: Juliet Diamond
Agency Producer: Carlie Naftolin
Group Account Director: Michele Tebbe
Account Director: Bryan Reugebrink
Management Supervisor: Nancy Diaz
Account Supervisor: Denny Tran
Account Coordinator: Shannon Stucke
Senior Project Manager: Lila Anton
Project Manager: Mark Diaz
Sr. Social Strategist: Natalie Gomez
Sr. Digital Strategist: Rachel Fletcher
Digital Analytics Manager: Shaun Jacobs
Production Company: Spinach
Director: Bobby Pearce
Director: Steve Yee
Director of Photography: Omar Morales
Head of Production: Adam Bright
Production Company: Spinach
Editorial House: Spinach LA
Editor: Dan Bootzin
Assistant Editor: Carlos Crooks
Producer: Hunter Conner
Producer: Jonathan Carpio
Fell VFX
VFX Supervisor: Russell Fell
Executive Producer: Rachel Koch
Mix Facility: Margarita Mix
Sound Designer/Mixer: Nathan Dubin
Tags: North America, jack in the box, David&Goliath
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Barkley: Dairy Queen 'Bumper Car'
Agency: Barkley
Client: Dairy Queen
Date: May 2016
What did they come for? The new Funnel Cake a la mode.
Where did they come from? The carnival.
Vehicle of choice? The classic, rubber-wrapped, sparks-flaying two-seater we all remember and love.
In its latest spot, DQ announces itself as the new home of Funnel Cake a la Mode with a fun summer journey. In the 60-second national spot which launched on May 30, a father and son bust out of the bumper car rink and make their way to the DQ. They plow through stuffed animals, pass a mullet-wearing Funnel Cake vendor, and weave in and out of traffic to get their Funnel Cake a la mode...Only to be topped by a mother and daughter team making their Funnel Cake pilgrimage in an actual teacup.
Credits:
ECD: Jason Elm
VP CD: Berk Wasserman, Brad Jungles
ACD: Joe DeSalvo
ACD: Kyle Anthony
Senior Producer: Melany Esfeld
Strategy Director: Chris Cardetti
Account Director: Kylie Legree
Account Supervisor: Kyle Rodriguez
Director: Chris Woods
Production Company: Hungry Man
Editorial: Cutters, Matt Walsh
Tags: North America, Dairy Queen, Barkley
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Wieden + Kennedy Portland: Secret Agent Marketing 'The Question'
Agency: Wieden + Kennedy Portland
Client: Secret Agent Marketing
Date: May 2016
The next chapter of the "Stress Tested for Women" campaign, the latest spot broke during the season premiere of The Bachelorette — where the story continued, unveiling the next big #StressTested moment, "The Question." The campaign flipped the script on cultural norms, daring women to put themselves out there in the face of stress. Where exactly does it say that a woman can't ask?
Credits:
W+K Portland
Creative Directors: Justine Armour and Caio Lazurri
Art Director: Johan Arlig
Copywriter: Justine Armour, Brooke Barker
Producer: Jessica Staples
Interactive Strategy: Michael Holz
Social Strategy: Carly Presho-Dunne
Strategic Planning: Angela Jones
Media/Comms Planning: Kelly Muller, Stephanie Ehui
Account Team: Dana Borenstein, Courtney Nelson, Alexina Shaber
Production
Production Company: Anonymous Content
Director: Aoife McArdle
Executive Producer: SueEllen Clair
Executive Producer Somesuch: Sally Campbell
Producer: Christopher Gallagher
Director of Photography: Alexis Zabe
Editorial
Editorial Company: Final Cut
Editor: Paul Zucker
Assistant Editor: Betty Jo Moore [Editor on ‘Three Dots’]
Exec Post Producer: Eric McCasline
Head of Production: Suzy Ramirez
Producer: Sarita White
VFX
VFX Company: MPC Los Angeles
Exec Producer: Elexis Stern
Shoot Supervisor: Ben Persons
Colourist: Mark Gethin
VFX Lead: Susanne Scharping
VFX: Sandra Ross, Vincent Blin, Warren Paleos
Designer: Kathleen Kirkman
Music + Sound Design
Music Company: Marmoset
Composers: ‘Proposal’ by Will Canzoneri / ‘Raise’ by Jeffrey Brodsky / ‘Three Dots’ by Kerry Smith
Producer: Tim Shrout
Sound Design Company: Barking Owl
Sound Designer: Michael Anastasi
Exec Producer: Kelly Bayett
Mix
Mix Company: Lime Studios
Mixer: Sam Casas
Tags: North America, secret, wieden+kennedy portland
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Droga5: Johnsonville 'Made the Johnsonville Way'
Agency: Droga5
Client: Johnsonville
Date: May 2016
A strong company culture has been at the center of Johnsonville Sausage in Sheboygan Falls, Wisconsin, since the early 1980s. Established by the owner and chairman, Ralph Stayer, "The Johnsonville Way" puts the people of the company first, empowering its members to have a stake in this 71 year-old business.
This year, Johnsonville is taking that mindset to the next level and doing something only a family-owned company could do: letting their members come up with the commercials.
The creative (and concept) begins with a trailer and then is followed up with a "Made the Johnsonville Way" anthem spot. From there, we two of the spots thought up by the Johnsonville team (culled from literally hundreds of ideas). The third, "New Neighbors" is slated to launch soon.
Credits:
Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Group Creative Director: Scott Bell
Senior Copywriter: Chris Colliton
Senior Art Director: Kevin Weir
Junior Copywriter: Gabe Sherman
Junior Art Director: Gage Young
Executive Design Director: Rob Trostle
Design Director: Rich Greco
Designer: April Pascua
Chief Creation Officer: Sally-Ann Dale
Head of Broadcast Production: Ben Davies
Executive Broadcast Producer: Scott Chinn
Executive Broadcast Producer: Adam Perloff
Global Chief Strategy Officer: Jonny Bauer
Group Strategy Director: Aaron Wiggan
Senior Strategist: Marc Iserlis
Data Strategy Director: Lily Ng
Group Communications Strategy Director: Brian Nguyen Communications Strategist: Kevin Wilkerson
Group Account Director: Julia Albu
Account Director: Dave Murphy
Account Supervisor: Kate Tyler Monroe
Associate Account Manager: Rebecca Warren
Project Manager: Rayna Lucier
Johnsonville Sausage LLC
Vice President, Marketing: Ryan Pociask
Group Marketing Director, General Manager: Jim Mueller
Integrated Marketing Director: Jamie Schmelzer
Senior Brand Manager: Ron Schroder
Senior Brand Manager: Kimberly Keller
Associate Brand Manager: Steve Bembinista
Marketing Associate: Catherine Swick
Production Company: Arts & Sciences
Director: Adam & Dave
DOP: Toby Irwin
Executive Producer: Marc Marrie
Producer: Pat Harris
Editorial: MackCut
Editor: Ryan Steele
Assistant Editor: Maria Lee
Executive Producer: Sasha Hirschfeld
Post Production: MPC
Executive Producer: Elexis Stearn
Producer: Nicole Saccardi
Lead Artist (Flame): Andy Bate
2D Artists: Steven Miller, Mahendra Natha Reddy
3D Artists: Masahito Yoshioka, Ted Abeyta
Colorist: Mark Gethin
Color Assistant: Kris Smale
Executive Producer/Color: Meghan Lang
Producer/Color: Rebecca Boorsma
Production Coordinator: Valentina Cokonis
Assistant Line Producer: Neela Kumuda Parankusham
Sound: MackCut
Mixer: Sam Shaffer
Tags: North America, droga5, Johnsonville
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Leo Burnett Mexico: 'MashiMachine'
Agency: Leo Burnett Mexico
Client:
Date: May 2016
Leo Burnett Mexico has partnered with media underdogs 4pelagataos, an independent journal in Ecuador, to create a new interactive video platform that advocates for Ecuadorians freedom of speech, titled “MashiMachine.”
4pelegatos (which translates to “four nobody’s” in English) was founded by four former newspaper editors, after being forced out of their jobs at the top newspapers in the country by the Ecuadorian government because they were raising too many questions about free speech.
The founders of 4pelagatos and Leo Burnett Mexico leveraged technology to create an interactive video platform that gives Ecuadorians an unfiltered voice to a community that doesn’t have one via MashiMachine, a play on Ecuadorian President Rafael Correa’s Twitter handle, @MashiRafael.
Credits:
Regional Chief Creative Officer: Fernando Bellotti
Chief Creative Officer: Daniel Perez Pallares
Creative Director: Daniel Perez Pallares
Copywriter: Daniel Perez Pallares
Project Director: Daniel Mastretta
Platform Design and Programming: Jorge Proaño
Art Direction: Jorge Marrufo
Chief of Production: Roberto Collazo
Tags: Latin America
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TDA Boulder: Blue Sky Bridge 'PSA'
Agency: TDA Boulder
Client: Blue Sky Bridge
Date: May 2016
A pro-bono campaign focused on creating awareness about safe ways to protect kids on social media – especially as schools close for the summer and adolescents turn to social to stay connected with friends. The PSA is designed to demonstrate the single action that can prevent convicted sexual predators from harming your child: don’t friend strangers on Facebook.
Credits:
Art Director: Michael Nesmith
Copywriters: Jonathan Schoenberg, Dan Colburn
Producer: Kate Osborne
Production Co: Buck Ross Productions
Director: Ryan Ross
Editor: Lam T. Nguyen
Media Director: Samantha Johnson
Tags: North America
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The Richards Group: GameStop ''Goat' ad 'Hole in the Wall''
Agency: The Richards Group
Client: GameStop
Date: May 2016
The Richards Group use unexpected situations to demonstrate the ways GameStop brings Power To The Players. “Goat” is a wonderfully absurdist explanation of GameStop’s trade program. The second spot, "Hole In The Wall,” uses dental horror-story stereotypes to promote an exclusive limited edition poster when you pre-order DOOM. Spots were created in conjunction with Lucky Post's Logan Hefflefinger and Scottie Richardson.
Credits:
Agency: The Richards Group
Producer: Laurie Shannon
Creative Group Heads: Lynda Hodge and David Canright
Copywriter (Goat and Hole): Joey Googe
Art Director (Goat): Diego Zelaya
Art Director (Hole): David Styler
Production Company: Independent Media
Director: Danny Leiner
Post Production: Lucky Post
Editor: Logan Hefflefinger
Assistant Editor: Juan Vargas
Graphics: Seth Olson
Sound Design/Mix: Scottie Richardson
Tags: United States
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Leo Burnett Tailor Made: PEA — Animal Hope Project '"Ain't Cute"'
Agency: Leo Burnett Tailor Made
Client: PEA — Animal Hope Project
Date: May 2016
Almost no one knows what happens to puppies before some of them get to the pet shop window or kennel.
Often, a puppy can go through a great deal of suffering. The little animals are subjected to ill-treatment, harsh conditions that lead to disease, mental disorders - and many of them are even put to sleep or abandoned in the street.
Millions of dogs are sold in this scheme every year in Brazil and throughout the world. In Sao Paulo alone, more than 500,000 from illegal breeding. There are 280 thousand dogs, male and female, kept in captivity for breeding. Every year, more than 3 million are euthanized worldwide.
It might be that not all kennels and pet shops adopt these practices. But, unfortunately, there are many who do, and you cannot know the precise origin of the animals, or be knowledgeable in the process of breeding and the care that is given to animals.
In a Broadway show style, the film shows what happens in the puppymills, hidden places where purebred puppies are created in series in order to be sold. Film starts with a little girl and her mother in front of a petshop. The girl wants to take the puppy home. Then, when music starts, the little dog starts singing and revealing all the cruelty they suffer. In the end tagline reads: It ain’t cute buying a purebred puppy. Adopt an abandoned dog.
Credits:
Chief Creative Officer: Marcelo Reis
Creative Directors: Alexandre Pagano, Joao Caetano Brasil
Art Director: Andre Kirkelis
Copywriter: Romero Cavalcanti
Agency Producers: Celso Groba, Maria Fernanda Moura, Dudi Ciampolini
Bourroul
Production Company: Spray filmes
Director: Judith Belfer
Director of Photography: Gabriel Kalim Mucci
Art Director of Film: Fernando Cacerez
Effects: Eduardo Cordeiro
Editing: Caio Saad, Andre Kirkelis
Audio Production Company: Antfood
Audio Producers: Pedro Botsaris, Lou Schmidt, Wilson Brown, Amanda
Wahlström Plantin
Account Team: Fábio Brito, Isabel Coletta, Mariana Marchi, Luisa Prado
Media Team: Fernando Sales, Leandro Fujita, Andressa Meca
Planner: Tiago Lara
Digital Project Team: Denis Gustavo, Pedro Rais
Digital Production Company: Um Studio.com
Tags: Latin America
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