Welcome to The Drum Creative Works, in partnership with Workfront.
As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.
We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 2 May.
For project information, credits and more hover over the 'i' icon or expand to full screen.
To submit work for future publication contact Gillian West or Rebecca Stewart.
For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.
WCRS: Sky Broadband 'X-Men: Apocalypse'
Agency: WCRS
Client: Sky Broadband
Date: April 2016
Sky has joined forces with Twentieth Century Fox for the second time this year to create a brand new campaign - this time featuring characters from the upcoming X-Men: Apocalypse film to promote Sky Fibre.
The TV ad is set in the library at Xavier’s School for Gifted Youngers, where we see Quicksilver trying to impress a girl who is streaming a movie on her laptop, but is having trouble doing so because her broadband is buffering. Quicksilver looks around the room and realises the other mutants in the room are all online on various devices. He uses his mutant ability to zip around the room at great speed, turning off the other mutants’ devices while they are frozen in time, all in an effort to save the girl from the poor performing broadband. Unfortunately, this doesn’t help and the girl tells him that superfast Sky Fibre is the solution they need. He races off again and installs Sky Fibre in no time at all.
Credits:
Executive Creative Director: Leon Jaume
Creative Director: Simon Robinson
Creative Team: Hayden Rogers, Anne-Marie Burrows
Additional Credits: Producer: Sally Lipsius
Account Team: Torie Wilkinson, Carolina Gutierrez Vargas, Kamahl Hoque
Planning: Angharad Thomas
Media: Mediacom
Tags: UK, Sky Broadband, WCRS
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AMV BBDO: BT 'BT Infinity – Fast just got faster'
Agency: AMV BBDO
Client: BT
Date: April 2016
BT’s latest “Behind the Scenes” advertising campaign will feature Hollywood action and comedy star Ryan Reynolds. The campaign airs on Saturday 16 April and will feature Ryan in a humorous advert that highlights the new faster speeds of BT Infinity. The “Behind the Scenes” campaign is a parody of the advertising process and gives viewers an entertaining insight into the world of advertising.
Titled “Faster”, viewers will see Deadpool star Ryan Reynolds speeding up to a glass fronted house in a beautiful car, the car will then come to a sudden stop.
“Watch me stunt roll out of a car in the next ad for BT Infinity’s ‘faster’ Broadband,” says Ryan Reynolds.
He will go on to tell viewers that life moves pretty fast for him. Once inside the house Ryan will explain that he needs broadband that moves as fast as he does and that is why he has BT Infinity, which now offers speeds of up to 52Mbps the fastest fibre speeds as standard.
Credits:
Creative Director: Paul Brazier
Creatives: Richard Peretti, Gary Lathwell
Additional Credits: Director: Nicholas Jasenovec
Production Company: Caviar
Tags: UK, BT Infinity, amv bbdo
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Spoon Publishing : Volvo 'Volvo Trucks vs 750 Tonnes'
Agency: Spoon Publishing
Client: Volvo
Date: April 2016
Volvo Trucks is back with yet another mind blowing challenge. In “Volvo Trucks vs 750 Tonnes” a single truck is connected to a 300-metre long monster road train consisting of 40 loaded containers. The mission? To put the new transmission, I-Shift with crawler gears, to the ultimate test.
Credits:
Creative Director: Christofer Ahman
Art Director: Johan Windle
Writer: Jimmy Hakansson
Additional Credits: Account Manager: Eric Lundekrans
Editor: Olivia Krantz
Social Media Strategist: Sebastian Jansson
Tags: Europe, Volvo Trucks
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Pearlfisher: Jim Beam 'Brand vision, architecture and design '
Agency: Pearlfisher
Client: Jim Beam
Date: April 2016
Bringing together its Futures, Strategy and Design Studios, Pearlfisher London has completed a two-year long project, encompassing the entire Jim Beam Bourbon portfolio, creating a new brand architecture and design for the world’s leading, iconic bourbon brand.
Produced in Clermont, Kentucky, where the Beam family first started production in 1795, Jim Beam has seen dramatic growth in recent years across its largest worldwide markets as well as in emerging bourbon markets. Despite this ongoing positive momentum, the time felt right to update the brand’s packaging to better represent the premium bourbon inside, which is not changing and still follows the same Jim Beam family recipe used during the past two centuries.
With this revised brand strategy, brand architecture and upgraded packaging design, Jim Beam’s entire portfolio is now unified globally. When awarded this project, Pearlfisher’s challenge was to inject the Jim Beam DNA into every product in the portfolio to further establish the brand’s iconic stature across the globe.
Credits:
Founder and Chief Creative Officer: Jonathan Ford
Creative Director: Natalie Chung
3D Design Director: Mike Beauchamp
Senior Designer: Tom Meazey
Additional Credits: Strategy Director: Yael Alaton
Senior Technical Project Manager: Jenny Cairns
Account Director: Jo Chekroun
Account Manager: Lucy Moss
Tags: Europe, jim beam, Pearlfisher
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Rosapark: Innocence in Danger 'The Witness'
Agency: Rosapark
Client: Innocence in Danger
Date: April 2016
Rosapark’s recently launched film “The Witness”, featuring the song “Exit Music” donated by Radiohead, is a continuation of their collaboration with the NGO Innocence in Danger, and their joint efforts to raise awareness for sexual aggression. The Parisian agency’s previous creations for the organization both won awards and helped promote this all-‐important cause.
The film depicts a little girl in her room as she is being tucked into bed by an adult, one who is clearly a close relative or family friend. A stuffed bear sits on a nearby dresser and, as the camera pans onto him, we see a tear slowly form in the corner of his eye and roll down his cheek. The clip’s subtlety, however, leaves nothing to imagination and the audience is easily able to interpret the hell the young girl must be experiencing. The film ends with the tagline “He can’t talk. You can”, followed by France’s national hotline.
The only sound throughout the film, Radiohead’s “Exit Music” accompanies the movement of the camera, giving the film an extra dimension and further intensity. In fact, the band was so moved by the cause, they donated the rights to their song and refused any compensation.
Credits:
Co-Founders: Jean-Patrick Chiquiarm Gilles Ficteberg, Jean-Francois Sacco
Creative Director: Mark Forgan, Jamie-Edward Standen
Additional Credits: Account Director/TV Producer: Fanelie Martin
Film Production: Production Company: Troopers
Director: Josh Patrick Dawson
Producer: Amandine Le Drappier
Sound Production: Grabuge Productions
Music: Radiohead – Exit Music
Innocence in Danger Campaign Coordinator: Dr. Gilles Iazimi
Tags: Europe, rosapark, Innocence in Danger
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Manifest Communications: British Military Fitness 'Don’t be like Dave'
Agency: Manifest Communications
Client: British Military Fitness
Date: April 2016
Leading outdoor fitness provider, British Military Fitness (BMF), is launching its Don’t Be Like Dave campaign, seeking to educate people about the brand by puncturing the idea that it’s weird, unusual, inaccessible and difficult, by pointing a brazen finger at those activities that are.
Created by integrated communications agency, Manifest Communications, the light-hearted Don’t Be Like Dave campaign seeks to highlight the drastic lengths that fitness extremists go to, with the introduction of three main characters: construction worker Dave who believes smearing Vaseline onto his nipples will aid his cycling; Alice whose holistic routine involves hanging upside down on monkey bars and only snacking on wholefoods beginning with P; and protein addict Brett, who doesn’t have time for a girlfriend as he’s too busy weightlifting.
Credits:
Creative Account Director: Beth Archer
Art Director: Henry Hayhurst-France
Copywriter: Richard Hanney
Published: April 2016
Tags: Europe, British Military Fitness, manifest communications
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Creature of London: Bahlsen 'Biscuit Case'
Agency: Creature of London
Client: Bahlsen
Date: April 2016
This April, family-owned German biscuit brand Bahlsen is launching a new national TV campaign. The advertisement, centred around its Choco Leibniz biscuits, will run from 18 April until 22 May 2016, across a number of major channels including: ITV, Channel 4, Film4, ITV3 and Sky Living, as well as On Demand.
Shot in a luxurious, timeless, European setting, the advertisement depicts the biscuits’ power of distraction through a murder mystery creative. Using the strapline ‘Choco Leibniz. It’s not just a biscuit. It’s a Bahlsen’, the TV campaign entertainingly brings to life the fact that Bahlsen biscuits are a cut above the rest.
With an overall investment of £5M, including marketing spend, this new advert is set to reach the core Choco Leibniz audience of 36-64-year-old ABC1 adults, hitting 38.3 million in the UK at least once, 25 million of which will see it at least three times. A unique microsite has also been built to support the advert, which mirrors the creative and engages consumers through a ‘who done it’ competition - tasking them to guess the culprit from the advert, with a chance to win a premium weekend away.
Credits:
Agency: Creature of London
Digital Campaign: Activation
Tags: Europe, Bahlsen, Creature of London
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KBS, Serviceplan: BMW 'All eyes on Gigi'
Agency: KBS, Serviceplan
Client: BMW
Date: April 2016
BMW has announced the launch of the first-ever BMW M2. As the newest addition to the M lineup, the M2 embodies four decades of high-performance engineering, pushing the limits of sheer speed and performance.
To launch this highly anticipated vehicle, BMW enlisted the company’s US creative agency of record KBS and German-based communications agency Serviceplan for the co-creation of an integrated campaign called “Eyes on Gigi.” The campaign, directed by Golden Globe-nominee Marc Forster (Quantum of Solace, Finding Neverland), features Victoria’s Secret and swimsuit model Gigi Hadid in a new interpretation of the classic game of three-cup shuffle -- only here, the ball is Gigi and the cups are 365-horsepower BMW M2s.
To pull off this complicated stunt required an incredible amount of intricate choreography, captured at high speeds. As such, BMW tapped top-notch talent to work alongside Director Marc Forster, including Oscar-winning Director of Photography Mauro Fiore (Avatar, Training Day) and Lead Stunt Coordinator Eric Norris.
At first, the game is as simple as following Gigi as she walks across the screen and into one of three M2s parked at a starting line. The action plays out in one continual shot, as five total M2s take off and begin to weave in and out of each other, leaving the viewer struggling to follow. At the end, the viewer is challenged to guess which M2 contains Gigi, submitting their guesses on the campaign microsite. As an added challenge, a 360-degree version of the video will allow viewers to use their mobile devices to watch the action unfold around them as they rotate the camera to try to keep track of Gigi’s M2.
Credits:
Global Chief Creative Officer and Partner: Alex Schill
Creative Director, Art: Michael Wilk
Account Manager International: Sabrina Schwartz
Creative Director of Copy: Kolja Danquah
Art Director: Sanaz Shaafy
Senior Copywriter: Angeliki Karnoupaki
Additional Credits: Account Manager Online: Kim-Julien Korkmaz
Backend: Jan Scafer
Frontend: Michael Gillig, Casten Behrends
Concept: Patrick Hoyer
Design: Christian Mellin
Production Company: Tool of North America
Director: Marc Forster
Managing Partner-Live Action/Executive Producer: Oliver Fuselier
Managing Partner-Digital/Executive Producer: Dustin Callif
Executive Producer: Robert Helphand
Producer: Lisa Cowan
Director of Photography: Mauro Fiore
Lead Stunt: Eric Norris
Editorial Company: Rock Paper Scissors
Editor: Biff Butler
Senior Cutting Assistant: Dan De Winter
Assistant Editor: Noah Benezra
Executive Producer: Eve Kornblum
Producer: Lisa Barnable
Finishing Company: Framestore
Executive Producer: James Razzall
Senior Producer: James Alexander
Line Producer: Morenike Dosu
Executive Creative Director: Aron Hjartarson
TVC Compositing Supervisor and Flame: Alex Thomas 360
Compositing Supervisor and Nike: Michael Ralla
FX/Nuke/Previsualisational: Multiple Artist
Design: Duncan Elms
Animation: Evan Harbuck
Sound Design Company: Q Department 360
Sound Studio: Mach 1
VR Music Company: Duotone
Composer/Artist/Title: Jordan Lieb, Jack Livesey
Executive Producer/Producer: Ross Hoppman, Gio Lobato
Creative Director: Pete Nashel
Managing Director: David Leinheardt
Audio Mix: Sonic Union
Tags: Europe, bmw, kbs, serviceplan
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Mother London: BOOTS NO.7 'Lift & Luminate'
Agency: Mother London
Client: BOOTS NO.7
Date: April 2016
At 19, Alessandra Ferri was the youngest ever Principal dancer for The Royal Ballet, and at the age of 52 she continues to dazzle audiences across the world. Today, performing with a hologram of her younger self, Alessandra Ferri is unveiled in a stunning TV advert for newNo7 Lift and Luminate triple action serum.
While her awe-inspiring talent makes for a striking spot, Alessandra was chosen because she epitomises the new global brand direction for No7: Ready. A direction that recognises that women all over the world use beauty to get ready for something; a recognition that beauty is about more than looking pretty, it’s about women getting out there and making a positive impact in their world. Helping them show up, not show off.
Directed by the BAFTA-nominated director behind War and Peace, Tom Harper, and choreographed by award-winning Wayne McGregor, the clean, modern spot shows Alessandra dancing with a hologram of her younger self, when she first performed as a Principal for the Royal Ballet in a production of Romeo & Juliette. The use of hologram in this way – as a key protagonist in the TV spot - is a world- first, and it works to really deliver the message that Alessandra is ready for so much more. Her younger self is part of her journey - someone who has helped her become the strong, confident woman she is today.
Credits:
Director: Tom Harper
Additional Credits: Production Company: Tomboy Films
Choreographer: Wayne McGregor
Hologram: Musion
Tags: Europe, boots no. 7, mother london
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RNLI: RNLI 'Become a Lifeguard'
Agency: RNLI
Client: RNLI
Date: January 2016
This year we were asked to make a short film that would appeal to those aged 16-35, who live an active life and looking for a summer job, which also has the potential to start a career, to consider becoming an RNLI lifeguard. We took inspiration from the big brands of Nike and Gatorade, to try and create a high paced, action packed and inspirational film, that challenges the audience to push themselves further! Working with the lifeguards was a privilege and great fun, and we are very proud of what our small in-house charity team managed to pull off!
Credits:
Writer/Director: Aram Atkinson
Producers: Aram Atkinson, Harrison Bates, Brett Shepherd, Lara Bruce, Ed Stevens, Gregory Spray, Barry Heathfield
Director of Photography: Aram Atkinson, Harrison Bates
Additional Credits: Camera Operator: Harrison Bates
Underwater Camera Operator: Harrison Bates
Sound design: Lawrence Kendrick, Jungle Studios
Voice over: Darren Stamford, Chatterbox Voices
Swimming Pool Assistant Director: Riyadh Haque
Swimming Pool Gaffer: Matt Gillan
Aerial photography: Light Colour Sound
Tags: Europe, RNLI, charity, Charity PR, beach, lifeguard
Become a Lifeguard
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Purple Creative Design: Wood's Old Navy Rum 'New packaging and visual identity '
Agency: Purple Creative Design
Client: Wood's Old Navy Rum
Date: April 2016
The objective was to make the Wood’s bottle and packaging more premium, iconic and memorable to a new audience of modern rum drinkers. Purple Creative conducted extensive research into the history and heritage of Wood’s, including unearthing some previously unknown facts about the brand inspired by its rich naval heritage and traditions.
Credits:
Founding Partner and Creative Director: Steve Bewick
Head of Copy: Jamie Fleming
Additional Credits: Senior Designer: Dave Walker
Designer: Lyndsey Ellis
Project Manager: Zoja Micunovic
Tags: Europe, wood's old navy rum, Purple Creative
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Lucky Generals: Hostelworld '#DipPics'
Agency: Lucky Generals
Client: Hostelworld
Date: April 2016
Lucky Generals has created a tongue in cheek social media stunt for the leading global hostel booking platform Hostelworld, which is asking adventure-seeking millennials to share their ‘#DipPics’ on Twitter and Facebook.
The activity has been designed to tie in with the relaunch of the Skinny Dip TV commercial which Lucky Generals created last year and forms part of the brand's ongoing 'Meet the world' campaign.
The #DipPics campaign, which is a deliberate cheeky pun intended to amuse and inspire social sharing of the best water based holiday snaps, is supported by Hostelworld’s own channels as well as social influencers.
The ASA banned the original version of the Skinny Dipping TV commercial last October, after it received complaints that the film condoned the dangerous act of ‘tombstoning’. A new edit still shows a group of young travellers stripping off and jumping into a Mexican sinkhole - however, it no longer includes a shot of a young man leaping from an elevated rock. The spot will run on VOD in the UK, Germany, Canada, the US and Australia.
Credits:
TV Director: Sara Dunlop
Production Company: Rattling Stick
Tags: Europe, Hostelworld, Lucky Generals
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Adam+Eve: Financial Times 'Make the right connections'
Agency: Adam+Eve
Client: Financial Times
Date: April 2016
The Financial Times has unveiled a new brand campaign with the endline ‘Make the right connections.’ It demonstrates how the FT takes readers beyond the headlines and helps them connect the dots between events and issues in an increasingly complex and interconnected world.
The global campaign is comprised of a range of creative executions that illustrate cause and effect around consequential subjects such as technological disruption, the China slowdown, Brexit, and the US election.
The first round of creative work covers: the impact of the China slowdown on African commodities, how a change in the Chinese diet is affecting the Australian land market, what might happen to Bordeaux sales if the Chinese property market goes bust, the impact virtual reality could have on the tourism industry, and whether a post-Brexit Britain could become the Venice of the 21st century.
The campaign will run across multiple marketing segments, including brand, B2C, B2B, and retail and will be promoted through social, search, display, print and outdoor in the UK, US and Asia.
Credits:
Chief Creative Officer: Ben Priest
Executive Creative Director: Ben Tollett, Richard Brim
Creative Director: Paul Cohen
Art Director: Matt Gay
Copywriter: John Long
Additional Credits: Agency Producer: Amy Coomber
Assistant Integrated Producer: Freddir Elcock
Project Manager: Caroline Tripp
Strategy Director: Tom Sussman
Graduate Planner: Bruce Langfield
Managing Partner/Executive Interactive Director: Alex Hesz
Business Director: Mike Stern
Account Director: Jo Lorimer
Designer/Head of Design: Paul Knowles, King Henry London
Retouching: Stanley’s Post
Image Partner: Getty
Tags: Europe, adam and eve ddb, financial times
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Collective of creatives: The Ligeti Quartet 'Mind-reading musicians'
Agency: Collective of creatives
Client: The Ligeti Quartet
Date: April 2016
Tech-junkies, creatives, music lovers, and people just looking for inspiration should enjoy this project. It's what happens when you combine all of these elements. Without an agency or any budget.
A string quartet was fitted with EEG headsets to record their brainwave activity as they played an incredibly difficult composition, then the data was visualised to create a sensorial experience of the complex vs the simple.
In a large warehouse space, we fitted the four musicians with a Mindwave headset which detects EEG power spectrums (alpha waves, beta waves, etc), attention and meditation levels, and eye blinks. The data was transmitted in real-time via bluetooth to a laptop running NeuroSkyLab proprietary software which recorded eight different brainwave frequencies and converted them to CVS data which was then used to generate the visualisation of their thought patterns as they played.
The resulting film combines the auditory experience of a Ligeti composition with the visual stimuli of the musicians' mental activity in real-time data-based art.
This project was part of a program I developed for my (former) creative department to connect the talents of unsigned musicians with the combined talents of the creative teams. The program gave the teams the freedom and opportunity to do the kind of creative work the agency wasn't providing them, and gave musicians access to free content to build their own awareness. It was all done after hours (late nights and weekends), with their own equipment, and a few favours here and there. Plus £100 out of my own pocket for the warehouse space.
Credits:
Creative Director: Matt Batten
Art Director: Milan Desai, Andrea Foresi, Evan Jones
Copywriter: Billy Bernhardt, Alessandro Miasi, Stefanie DiGianvincenzo
Director: Matt Batten, Alex Zeeman
Tags: Europe
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Brave: Panasonic 'True to the Filmmaker’s Vision'
Agency: Brave
Client: Panasonic
Date: April 2016
Building on the 2015 ‘Mastering the Magic of Light’ campaign, today, London-based agency, Brave, delivers ‘True to the Filmmaker’s Vision’. This new global campaign brings to life Panasonic’s cinematic credentials and Hollywood collaborations while highlighting their new HDR 4K technology.
Showcasing the new range of 4K Pro HDR televisions, Brave was tasked to create a global campaign bringing to life how Panasonic work with Hollywood professionals to fine tune their televisions. Ensuring that every bit of the magic in what’s being created by filmmakers is reproduced on Panasonic TVs in 4K with High Dynamic Range (HDR) viewers can truly experience every nuance of every scene as intended, bringing the cinematic experience to consumer’s homes.
To provide credibility and form the backbone of the campaign, Brave sourced and commissioned award-winning Cinematographer Vanja Černjul, ASC (Netflix Original Marco Polo, Orange is the New Black), to create a visually arresting short film ‘Converging Beams’, shot and mastered in 4K HDR.
The short film itself depicts a story about lost love, focusing on two characters dealing with the end of their relationship. Both embark on a journey that induces flashbacks of their relationship in reverse. Unknowingly, both are headed to the same place – where it all began.
Credits:
Creative Director: Colin Jones, Liam Fenton
Senior Art Director: Rob Butcher
Additional Credits: Production Director: Carl Gonsalves
Business Director: Stefan Kann
Production: Outsider/Rebel
Producer: Omelihu Nwanguma
Director: Nic Lowicz
Post Production/4K HDR Consultant: My Therapy
Chief Colourist/Consultant: Dado Valentic
Producer: Ivana Bajic
Music Production and Sound Design: Goldstein Music Production
Managing Director: Jonathan Goldstein
Producer: Jeanette Little
Tags: Europe, Panasonic, brave
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DDB Stockholm: Volkswagen 'Instant test drive'
Agency: DDB Stockholm
Client: Volkswagen
Date: April 2016
DDB Stockholm and Volkswagen have launched Instant Test Drive - A new and revolutionising way to test drive cars. For the first time ever, the test drive is brought to consumers, on demand. Just as simple as ordering a cab or a pizza, the process is instant and aims to change the way Volkswagen bring their cars to the market.
The instant test drive is made possible through an easy to use and familiar style smart phone browser page. The pilot has been developed in Sweden and launched in Stockholm on 13 April. The first trial-run will go on for three weeks with further activations of the service planned throughout the year. Depending on the feedback from the users during the first trial-run, Volkswagen is looking to activate Instant Test Drive in cities across the world.
To book, customers simply need to visit instanttestdrive.com with their smartphone’s browser application. They then choose which car they’d like to try and set their pick up location. The closest available car will be notified about the request and a Volkswagen-agent will head straight to the address with the car to meet them.
At that point, the steering wheel is handed over to the customer and they are given the freedom to choose their destination. It can be a journey from A to B or a round.
Credits:
Digital Director: Andreas Fabbe Andersson
Digital Designer: Andreas Blomback, Mattias Nordenham
UX Designer: Ida Reimers
Additional Credits: Digital Account Manager: Katatina Mohlin
Account Manager: Hogir Aslan
Business Director: Michael Hollesen
Film Producer: Erik Lindgren
Production Company: The Brewery
Tags: Europe, volkswagen, ddb stockholm
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BETC Paris: Canal+ 'Game of Thrones'
Agency: BETC Paris
Client: Canal+
Date: April 2016
French people often feel frustrated about Americans always having everything first.
Some things aren’t an issue for today’s generation, after all chewing gum has been around for 98 years now, whereas other things may still annoy.
One example, which an American may think is a joke, is that cupcakes only became available in France in 2012.
However, worst of all is the entertainment sector. Movies and series often come out in France up to a full season behind America –so frustrating and unfair! Especially when we’re talking about something as highly anticipated as Season 6 of Game of Thrones!
Until now. Thanks to Canal + the wait is over, as the channel will broadcast the first episode of GOT Season 6 on 25 April at 3 in the morning – not one minute behind the US.
To celebrate this, BETC has brought out an illustrated outdoor campaign, highlighting iconic objects that the French have had to wait for.
Credits:
Executive Creative Director: Stephane Xiberras
Creative Director: Jean-Christophe Royer, Eric Astorgue
Art Director: Marion Andre, Aurore De Sousa
Copywriter: Sandra MacMillan
Achat D’Art: Victoria Vingtdeux
Illustrator: Timothy Durand
Tags: Europe, Canal+, betc paris
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BBR Saatchi & Saatchi: ford 'The Taste Drive'
Agency: BBR Saatchi & Saatchi
Client: ford
Date: April 2016
The Ford Kuga is a great car. An incredible crossover. In fact, it's probably the best and most premium and quality crossover in its category. The problem however was that consumers were not familiar with it and thus they didn't even take it into account when they went car shopping.
So BBR Saatchi & Saatchi decided to change that perception. Radically. That's why, to effectively convey their message the gloves came off, and they took things to the extreme.
How extreme? Well how about taking on the services of a mega illusionist and omnivore extraordinaire like Eric Leclerc (Canada's two-time magic champion and a figure even better known for his peculiar predilection for eating glass) to feast on the Ford KUGA and tell the audience exactly how well made (and how absolutely scrumptious) he thinks the car is.
Credits:
Executive Creative Director: Jonathan Lang
VP-Creative Director: Eran Nir
Art Director: Tal Leshetz-Abugov, Ori Hasson
Additional Credits: VP-Group Account Head: Ben Muskal
Account Supervisor: Alon Goldman
Account Executive: Ori Ben-Dror, Chen Halpern, Gil Gershon
Chief Strategy Officer: Shai Nissenboim
Strategic Planning: Lora Goichman
Head of Production & Content: Dorit Gvili
Producer: Alon Shmoelof
Creative Coordinator: Eva Hasson
Digital Creative Director: Maayan Dar
Social & Digital Director: Idan Kligerman
Social Media Editor: Aviv Melamed
Studio Digital: Tomer Gilat, Yaron Keinan, Michael Shely
ZenithOptimedia: Limor Dahan, Mor Berman, Chen Drori, Eyal Katzaf, Saar Simis
Director: Yoram Ever-Hadani
Production: Mialma
Client: Delek-Motors LTD
Marketing Communications Manager: Yogev Weiss
Head of Digital Marketing: Matan Arad
Training Manager: Gal arbel
Tags: Europe, bbr saatchi & saatchi, ford
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