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CONTENT MARKETING GUIDE WRITTEN BY JOHN RAMPTON & MURRAY NEWLANDS An Introduction to Content Marketing Table of Contents Introduction to Content Marketing Chapter 1: How every business can succeed at content marketing Chapter 2: How to develop...

Businesses and marketers pour a lot of their resources into developing, honing and implementing marketing programs with two goals in mind: to aid the business in achieving its “maximum profit potential”, and bring it to the point where it can sustain...

When you search for marketing books on Amazon, you find yourself with an overwhelming 345,985 results to sort through. Who has the time to do that? Probably not you. So we did the work for you and found the best books every marketer should read. We’ve...

EMERSON T. BROOKING AND P. W. SINGER NOVEMBER 2016 Direct link to the publisher – Like most every­thing today, the campaign was launched with a hashtag. But instead of promoting a new album or a movie release, #AllEyesOnISIS announced the 2014 invasion...

May 17, 2016 - Andrew Korybko, Katehon - Contemporary global politics is marked by the struggle of multipolar forces to balance International Relations at the same time as the existing unipolar ones are aggressively resisting and fighting to retain...