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A strong local search presence and visibility has always been important for multi-location brands. Google continues to make this increasingly so, with local branded and non-branded terms playing an ever greater role in search results, thanks to the Knowledge...

I get a lot of hyper-specific local marketing questions, e.g. “should I get more links?” “how do I rank #1 on Google in my area?” or “I just launched website and want to try Twitter ads.” They are great in a way – I’m a huge fan of experimentation. ...

Many entrepreneurs get started by trying to solve a personal problem they have in a market that doesn't offer a good solution. But some, after becoming business owners, realize a whole new set of problems (read: opportunities) just begging for someone...

The secret to content marketing success is creating awesome content that is highly shareable, and then distributing that content in an effective and targeted way. This involves looking at a variety of key metrics to help you analyze your audience, tweak...

Let’s be honest, social media is a jungle. Forget about the flood of apps, integrations, and add-ons, just figuring out which network you should invest in is overwhelming. What if you could ask today’s most influential online marketers one question...