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The following is a living, breathing, growing list of LOCAL search and SEO tactics. Treat it as a loose, step-by-step process that you can follow for your own local SEO campaign. If you’d like to contribute something that I’ve missed, improve...

It’s ironic that an industry built on the idea that it can cut through the clutter of traditional marketing is becoming a pretty cluttered space in its own right. But that’s what happens when you become successful—everybody wants a...

Abbreviated Edition "The PD community really is a welcoming and supportive bunch." --Academic James Pamment; image from “epiphenomenal” --How some academics define public Diplomacy QUOTATIONS Quotations on Diplomacy and the Foreign...

In the social media marketing roundup of this week, I’ve included blog posts about Twitter, Facebook, Instagram. I’ve also included some miscellaneous posts which help you to develop you overall social media strategy. Instagram has added some features...

Businesses and marketers pour a lot of their resources into developing, honing and implementing marketing programs with two goals in mind: to aid the business in achieving its “maximum profit potential”, and bring it to the point where it can sustain...