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The famous psychophysicist Dr. Howard Moskowitz once said: “There is no perfect Pepsi; just different kinds of perfect Pepsi for different groups of people.” His point is that every visitor that comes to your website is different –– bringing along...

Have you been looking for a single resource for landing pages? A comprehensive how-to on optimizing your landing pages for conversion? Have you been searching the web for that one piece of landing page guidance that gives you everything, including:...

I remember the first time I heard of “analytics.” It was 6 years ago. I was having lunch with a friend. He couldn’t stop talking about analytics, and how much joy he derives monitoring his website’s performance. You’re probably thinking, “well, maybe...

  There's a huge shift underway, with social media ad budgets being reallocated to native ads. BIA/Kelsey projected that social media advertising would balloon into an $11 billion market in 2017, with native advertising representing 42% of that...

Social proof is hugely important to marketers. Social proof speaks to your audience in terms that are valuable to them. After scarcity, Influence, by way of social proof, is the most powerful marketing tool of all. In the 1950s, researcher Solomon Asch...