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Tweet Seth Godin’s recent article about the “unforgiving arithmetic of the funnel” was another welcome acknowledgement for the importance of conversion rates. There’s a reason he has garnered such a huge following. He posts powerful...

Following directly on the heels of our lesson on inducing action, we talk about the skill that helps you make it happen – copywriting. You’ll understand why every business person should study copywriting, even if most should outsource the actual work...

In this edition of In the Hot Seat with Larry LeBlanc, he speaks with Ariel Hyatt, the founder and owner of Cyber PR, a boutique public relations firm working to help artists and business entrepreneurs with their social media and content strategies....

This post is part of a weekly series on YWP, aptly titled “The Writer’s Weekly Wrap-Up”. Each Sunday, I will endeavour to provide you with a curated list of the best articles I have seen throughout the week that relate to building...

In the golden heyday of advertising, art and emotion called the shots. Then the digital wave of internet and informatics rolled in, and now sales and marketing are more scientific than ever: whitewashed in analytics and hightailing it on the sea of precision...