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Lens Academy has produced a list of terms in this particular domain of knowledge with the definitions for those terms. A B C D E F G H I J K L M N O P Q R S T U V W X Y A A/B testing A/B testing refers to a methodology used...

Centro Centro appears again this year. The ad tech IPO market has dried up in the last 18 months. Public ad tech stocks have fallen 13% this year. But the private ad tech market is still bustling. Plenty of ad tech companies are getting snapped up...

CYNOPSISeSPORTS & GAMING 03.09.17 It’s Thursday, March 9, 2017, and this is your weekly early morning eSports & Gaming brief. The Collegiate StarLeague is heading north for the 2017 North American Collegiate Grand Finals, which will take place...

Mobile advertising, and the application of programmatic media-buying technologies on the channel, is one of the key challenges facing the contemporary marketer. A week ahead of ATS Paris, ExchangeWire previews one of the event’s stand-out panels that...