New York( CNN Business ) Burger King is re-“molding” the image of its signature Whopper in a nauseating new ad campaign that promotes efforts to eliminate artificial preservatives and other additives from the company’s menu.
The unconventional marketing exertion includes a TV commercialshowing the all-natural Whopper slowly rotting over the course of 34 days as soul vocalist Dina Washington’s 1959 made “What a Difference A Day Makes” plays in the background. Deliberately absent are food coloring and special effects commonly used to attain restaurant banquets acquired young adults are more willing to pay higher costs for products constructed with natural, more environmentally-friendly ingredients .
Burger King eateries throughout most of Europe have already done away with meat preservatives amid an industry-wide shift toward healthier and organic parts .
“We believe that real food tastes better, ” Restaurant Brands International Global Chief Marketing Officer Fernando Machado said in a statement. “That’s why we are working hard to remove preservatives, colourings and flavors from artificial sources from the food we serve in all countries around the world.”
Whopper devotees in the United States may have already savoured a preservative-free Whopper without realise it, according to Christopher Finazzo, chairwoman of Burger King’s Americas division .
“The product is already available in more than 400 restaurants in the country and will reach all eateries throughout the year, ” Finazzo said in the following statement .
McDonald’s( MCD ), Burger King, and Wendy’s( WEN) are the three largest burger chains in the United Country. McDonald’s stopped applying preservatives in some of its burger ingredients in 2018, two years after removing antibiotics from its chicken render chain. Wendy’s did not immediately respond to request for comment .
Read more: https :// www.cnn.com/ 2020/02/ 19/ business/ burger-king-mold/ index.html
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