Widerfunnel.com

Why do marketers insist on looking for “best practices” and “conversion rate optimization tips” that simply don’t work? A few years ago, I wrote a blog post called “31 Conversion Optimization Tips – How to Increase Conversion Rates”. Early in the post...

UX, a horrible little acronym – that isn’t actually an acronym. Designers and developers often talk about it in reference to architecture and aesthetic principles, often without any mention of the economic impact. I’ve always shied...

We’ve heard the advice a thousand times: Your headline is the most important part. It’s 80 cents of your dollar. Visuals are key. Visitors want to see high quality photos, infographics, videos, charts, diagrams, memes, and more. The user experience...

A new proprietary analytics dashboard that gives art sellers and printing companies a complete, linear view of their conversion funnel. When you’re in the business of selling art, or you’re printing art for others, traffic is precious. Maybe you have...

Running a successful online store is a blast. Nothing beats the feeling of having your products sell like hotcakes while you wake up every morning excited to hammer away at your to-do list. But running your own store can sometimes have its low points...