Headquarters: Delray Beach, FL
URL: http://launchpotato.com/email-specialist
You'll be responsible taking an existing, highly
successful email program for a Top 600 US Ranked B2C brand and injecting new
levels of creativity and user segmentation to make it one of the most engaging
email programs in the country.
WHO WE ARE
Launch Potato is a profitable startup studio that
incubates and launches mobile and web companies on our proprietary technology
stack.
This position would work on a product that is already
existing under the LP umbrella and optimally poised for high growth over the
next year.
We are building teams that can solve complex issues
in product development, engineering, creative, and data science. If that
doesn't sound fun to you, you won't like it here.
THE ROLE - TL:DR
You'll design and build email creatives yourself with
a focus on mobile-responsiveness on all major devices and ISPs. You'll come up
with a seriously kickass testing plan that will make the rest of the team
swoon.
This is an amazing opportunity to be personally
responsible for a comprehensive email strategy that utilizes (already proven)
engaging content, excellent data architecture and reporting, great ESP
delivery, and best in direct response marketing techniques.
You'll take what (we're very proud to say) we've
built thus far and take it to new elevations.
THE PERKS
• Lead email strategy of existing profitable business
• Energetic, fun startup culture
• Work directly with founding team, 4 young Internet
execs who successfully developed and scaled double-digit million dollar online
businesses from the ground up in the past decade
• International exposure working with an amazing,
talented team distributed across US, Europe and Asia
• Unlimited career growth and profit-sharing
opportunities
LOCATION
This job is for a full-time experienced Email
Marketing Specialist position, ideally out of our HQ in vibrant downtown Delray
Beach, FL.
Benefits Include: Health
insurance, dental insurance, profit-sharing, fully stocked kitchen with snacks
and drinks, Free Lunch Fridays, open vacation policy, two annual company
retreats with global team, a kickass working environment!
REMOTE APPLICANTS: We
may be open to highly-qualified candidates working remotely. However, you'd be
required to come to Delray HQ for initial training and at least 1x per quarter.
WHAT YOU'LL DO
• Design, develop, and execute email marketing
campaigns that deliver against business goals for assigned product (500K MAU)
• Use your creative genius to come up with new,
innovative promotions to market the same content in different ways
• Leverage email marketing tools to develop
transactional, promotional, and informational content strategies that maximize
customer retention and acquisition
• Develop new highly creative email templates and
testing strategies that deliver against ROI targets through a highly segmented
customer base
• Execute QA and end-to-end testing for email
templates; be a huge advocate for testing across all mobile devices, mail apps,
and ISPs/domains
• Drive and optimize key traffic and revenue metrics
including revenue, CTR, open rates, incremental revenue lift, engagement and
retention
• Develop a comprehensive testing and reporting
matrix that accurately assesses delivery and performance of email campaigns
• Maintain and ensure high levels of data hygiene and
integrity with fast-growing, high-volume lists from variety of acquisition sources;
proactively learn about sources to come up with innovative, highly targeted
messaging
• Run reports and prepare analyses for marketing
programs or proposals using our Email Marketing Platform and Excel
• Ensure compliance while balancing exciting marketing
promotions
• Work with growing cross-functional team of
designers, engineers and customer relationship team to drive product
development and on-site UI/UX enhancements based on data analysis
• Identify new opportunities through regular
analysis; proactively present recommendations to team and over-share test
results
We're an extremely
marketing-focused company and while a lot of this role is technical, your goal
will be to make our brand stand out as the #1 in its industry.
WHO WE'RE LOOKING FOR
• 3+ years of first-hand experience in email design
and development; demonstrated success in email marketing from conception to
completion
• HTML/CSS and exceptional ability to build and test
email templates
• Demonstrated success in contributing to high volume
integrated email marketing programs for consumer audiences
• Proven expertise leveraging Constant Contact or
similar ESP to create multi-step Retention Campaigns, Cohort Strategies, and
Analytics Dashboards
• Results-driven with exceptional detail and knowledge
around metrics, specifically A/B testing, KPI tracking and ROI analysis
• Self-starter with a collaborative, upbeat,
solutions-oriented attitude
• Excellent analytical and writing skills that allow
you to effectively communicate product performance and recommendations
• Thrives in a fast-paced environment and can balance
multiple projects simultaneously in a startup atmosphere
• Detail and task-oriented
AVAILABILITY
Our normal team work hours are roughly 10am-5pm ET
M-F. However, email is a mission-critical part of our business and you'll be
expected to consistently check email stats to ensure performance and delivery,
including earlier in the morning, later at night, and on weekends.
Additionally, we are a distributed digital team and
there may be late/early meetings due to different time zones. We always try to
work with everyone's schedules but at times there may be meetings earlier in
the morning and later at night.
We communicate throughout the day using Slack and
several times a week using Google Hangouts. You'll be expected to actively
participate in these discussions and be an active, awesome contributing member
of our team!
KNOW THESE? EVEN BETTER!
• Web languages and technologies (Javascript, jQuery,
Python)
• Google Analytics, SQL, Advanced Excel
• Adobe Creative Suite
• Creative ideation and prototyping of innovative
user experiences
To apply: WANT TO BE PART OF A SUCCESSFUL, HIGH-GROWTH COMPANY? JOIN THE LP TEAM!
Send the information below to iloveemail@launchpotato.com with a delightful subject line that includes “{Your Name}”
* Applications without the information below will not be considered.
1. Brief cover letter that explains Why You're Qualified For This Role
2. Attach 3 HTML files of emails you've personally created
3. What do you believe is the most over-hyped email marketing technique?
Looking forward to hearing from you!