WordPress was released in 2003 and since then it has been a very popular Content Management System (CMS) amongst all. Most SEO experts feel that WordPress is a CMS platform where you can get all the required elements for your SEO improvements.
Since SEO plays a significant role in carrying a business ahead, you must prioritize the right choice of cms platform.
Do you know? WordPress has a 60.8% market share in the CMS market.
This blog will help you learn 7 essential WordPress elements and their benefits for SEO promotion.
Allows to Create Attractive Permalinks
WordPress allows you to create pretty and informative permalinks. You can customize permalinks and add significant keywords that also assist in improving the ranking of the page.
If you use ugly URLs it may hamper the outlook of permalinks. Choosing informative ones help the audience to learn quickly about what is inside and browse more. Like, if you see this one below, it gives you an exact and precise zist of what the page/blog what it is all about.
Moreover, the Permalinks have the following two major factors to decide ranking of the page:
The first one is the keywords you put into the URLs
The second one is the CTR known as click through rate
Both the factors decide the ranking accordingly and help improve SEO (search engine optimization) as well. Moreover, if the page does not get enough CTR, Google will drop the page and other pages above yours which have better CTR and keywords.
Makes Metadata Easy to Maintain
Adding SEO title and metadata are very crucial for the improvement of the page ranking. Because they tell search engines all about the post on the page.
So, it becomes important to add them to ensure search engine crawlers understand about the post. Moreover, they also assist you in increasing CTR as search engines can view them.
You need to add metadata to almost every post on your site. Consequently, Including the target keyword will enhance the ranking significantly.
So how WordPress is gonna help you add metadata ?
WordPress provides you plugins like Yoast SEO; you can add metadata quickly to all your posts with it and enhance ranking of the page. It also provides you free plugins to add them.
Focus on User Experience
User experience is an essential aspect of the ranking of a website as it affects the bounce rate. If a user does not stay long on the site, you may discern that something is wrong with the content structure or presentation.
Google understands user experience by its metrics, like if bounce rate is high, or the user spends less than the average time.
WordPress offers plugins and wonderful themes that help you create professional, good looking and attractive websites. Thus, a consumer enjoys surfing the site built on WordPress.
Optimal Site Speed
The loading speed of a site matters a lot for Google SERPs as a slow loading speed will push your site lower in rankings. Google may also ban your site due to the high time of loading the page.
As mobile users have outpaced the users of laptops, desktops, and tablets, it is critical to ensure downloading speed for mobile users more than before. They are too impatient to wait to load the page. More specific, the optimal loading speed for a site on mobile is just 3 seconds.
Top WordPress development companies offer you plugins with which you can quicken the loading speed of the site. There is a ShortPixel Image Optimizer that compresses documents and images to quicken up a site’s loading time. Another plugin, WPOptimize, can cache the site, clean the database, and compress the image to speed up the page.
Social Media Integration
Social media plays a significant role in gearing up your ranking of the site and brand awareness. But, what digital marketers sometimes do? They overlook social media platform’s importance for SEO promotion.
On the other hand social media platforms enhance user engagements and help your site push up in Google SERPs.
WordPress offers you plugins that cater to increase content sharing on social media platforms. For instance, SumoMe provides you easy options to share your content on Facebook, Twitter, and Linkedin. Hence you can boost up your content and spread brand awareness.
Optimize for Mobile Users
Mobile users have impacted the digital words a lot in the last few years, and one could comprehend it through a report that estimated mobile users have grown by 222% in the previous five years. Hence, businesses must adopt this new trend to improve SEO.
Moreover, the website must be mobile-friendly to ensure a good ranking on Google SERPs. If you already use WordPress, you don’t need to bother all about it as WordPress has pre-optimized themes for mobile users. You can also customize your website and check how it looks on different devices.
Easy Optimization of Images
Images are as crucial as good write ups for a good website and SEO as well. Both of them are inseparable parts for ranking of the site. Moreover, the images break up the flows of the text and enhance the user experience that assists in increasing the traffic to the page.
WordPress allows you to access maximum exposure to the site by offering an alternative text option for images. Here you can edit and include a keyword version that search engine crawlers will notice. Moreover, you can also resize the images to quicken the downloading speed of the site.
Wrapping up!
Since its launch in 2003, WordPress has been in the limelight amongst the SEOs worldwide and has created excellent community support till today. If you are looking to adopt WordPress CMS, then it’s the right decision. You can hire WordPress developers in India who will ensure the success of your business.
It’s imperative to have such a promising CMS like WordPress to give your business a new dimension.