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For digital marketers, it ain’t all sunshine and rainbows. There are serious challenges inherent to the digital landscape that nobody is talking about. Not long ago, advertisements were the end result of days, weeks, or even months of painstaking research...

There’s no such thing as a one-size-fits-all approach to marketing. This is especially true when it comes to marketing to different age groups. When dealing with different age groups, genders, income levels, etc., you need to be flexible and understand...

Macy's is a mobile role model Registration is open for the third annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Amazon’s Zappos, Anheuser-Busch InBev...

The Top 8 Social Media Platforms for Fitness & Coaching Professionals (and how to use them) Simple, proven strategies to expand your social reach and online influence Introduction Have you ever heard of the book Social Media is Bulls#@! by B.J...

As developers for tablets and smartphones we like to keep abreast of the latest mobile technology developments . This is a daily digest of mobile development and related technology news gathered from the BBC, the New York Times, New Scientist and the...