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sydney Rae[/caption]
The food transparency trend shows no sign of closing down as three-quarters of survey respondents indicate a willingness to switch brands if it meant getting more information about the foods they eat:
"A new report from Label Insight and the Food Marketing Institute (FMI) revealed that shoppers are increasingly demanding transparency and a closer connection to their food — so much so that 75% say they'll switch to a brand that provides more in-depth product information, beyond what’s provided on the physical label. When shoppers were asked the same question in 2016, just 39% agreed they would switch brands."
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