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Marketing Day: Intel’s Super Bowl ad, Amazon Canada fined $1M & Facebook Journalism Project
via blogsandmarketing.blogspot

Featured story Mobile marketing predictions for 2017 from 11 industry veterans Jan 12, 2017 by Aaron Strout What's in store for mobile marketers in the new year? Columnist Aaron Strout asks mobile-savvy colleagues and clients to share their forecasts...
Digital Hollywood
via goodnewsplanet

Branded Media Marketing – Across Platforms – TV, Film, Broadband, Mobile, Virtual Economies, Music and Games – Reinventing the Commerce & Media Model With the attention of the consumer being assaulted by a host of great technologies...
Finding Inspiration in Engaging Customers Through Mobile from the Super Bowl
via radiumone

When it comes to engaging customers and shaping mobile consumer behavior in your favor, there’s no better source of inspiration than the advertisers of the Super Bowl. This event has become one of the most anticipated of the year, and not just for the...
Secret Billion-Dollar DNA Company Changing Your Life
via teaparty

(Fast Company) – It would raise the stakes even higher, but that didn’t stop Jay Flatley,Illumina’s then chief executive, from sending in vials of his own saliva and blood to the company’s newly opened lab. It was January 2009, and Illumina’s scientists...
Ace Metrix’ Most Effective And Least Effective Super Bowl Ads
via acemetrix

This article is by Peter Daboll, CEO of Ace Metrix. As the CEO of an advertising analytics company, I am constantly asked, “Is a spot in the Super Bowl worth the $4 million investment for just 30 seconds of air time?” The answer is a conditional...

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In App Advertising | Vungle

Reach and retain high-quality customers with engaging creative and advanced user targeting using our industry leading in-app advertising.
The Leading Growth Acceleration Platform for the Mobile Industry.

Liftoff helps advertisers, publishers, game developers and DSPs scale revenue growth with solutions to market and monetize mobile apps.

In App Advertising | Vungle

Advertise reach and retain Inspire and engage to create experiences instead of annoyances. That’s what makes for good advertising and that’s what we do best. Let us help you win hearts and minds ...