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Let’s be honest, social media is a jungle. Forget about the flood of apps, integrations, and add-ons, just figuring out which network you should invest in is overwhelming. What if you could ask today’s most influential online marketers one question...

Valentina Razumova/Shutterstock What should we call a publisher — like Gawker — that provides a tech platform on which anybody, not just its staff, can create content? What should we call a tech platform — like Medium — that...

This month I have decided to take a slightly different angle for my post. Usually, I try to connect digital marketing with behavioural and psychological aspects, however this time around I’ve been looking at outstanding and smart content examples...

I'm a pretty good writer, really. If you're not talented at writing you just have to outline some ideas that you have, pass them to a ghost writer, and they'll do the writing for you, they'll fill in the blanks, so your text will look friendly. What...

You know the SEO story. You produce “great, unique content.” Then you write guest posts and ask influencers for links. It’s a simple story. And it’s not a lie. It does work. But it’s not what any of the top sites on the...