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Award Nominees for 2nd Edition of IAA Leadership Awards Announced IAA Awards logo-03 ~ Awards to recognize noteworthy Marketing, Advertising and Media professionals across multiple sectors ~ Mumbai, February 26, 2013: The International Advertising...

Loyalty programs as a concept is still finding its footing in India. While Indian retailers are yet not completely convinced of the idea, internationally most retailers have a well-oiled loyalty program. In India, Shoppers Stop which has been one of...

At the outset, Amazon would need to consider customers as humans. There are no two ways about it. Customers aren’t statistical entities that express growth in business. Yesterday, I read reports of a doormat available on Amazon Canada. The doormat had...