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Rocket Fuel's CEO talks about the company's future as it lays off 11% of staff (FUEL)
via businessinsider

Ad tech company Rocket Fuel is laying off 11% of its headcount — 93 members of staff — as it looks to save $20 million in operating expenses, AdExchanger first reported. The firm last made layoffs in April 2015, when it shed 11% of its workforce in...
This investment bank presentation breaks down the complicated digital ad industry in 2016
via businessinsider

LUMA Partners The investment bank’s presentation explains the convergence of the ad tech and martech industries. After demystifying the multi-billion digital marketing industry in a presentation last year, the investment bank LUMA Partners has just...
10/03/16: Netflix has shed over half its titles since 2012; Facebook Messenger tests Snapchat-like feature; Amazon Prime...
via cynopsis

A CYNOPSIS MESSAGE FROM FREEWHEEL The Quarterly Barometer of the Industry Has Arrived! Download Now: FreeWheel Video Monetization Report: Q2 2016 FreeWheel’s position at the center of the premium video economy gives unique insight into the themes...
Mobile FirstLook 2014 New York Jan. 15-16: Macy’s, Coca-Cola, Office Depot, Lowe’s, Zappos
via mobilecommercedaily

Macy's is a mobile role model Registration is open for the third annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy’s, Coca-Cola, Office Depot, Lowe’s, Amazon’s Zappos, Anheuser-Busch InBev, Rue...

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Analysis New Partner Research Behind the Screens by Samsung Ads "Behind the Screens," is an annual comprehensive analysis of evolving TV viewership and changing audience behavi...
Panel-Based Currency Data Should be Regarded as ‘Fourth Party Data’ #DataWeek | Video Ad News

Share This Article Panel-based measurement often gets short shrift in the real-time world. As the industry moves towards ever-deeper granularity and impression-level precision, panels are viewed by so...

Facebook Pushes Deeper into Video with LiveRail Acquisition | Video Ad News

Share This Article Facebook has agreed to acquire LiveRail, one of the industry’s leading video supply-side platforms, for an undisclosed sum. LiveRail had been preparing for an IPO in late 2014, but ...