Alpecin, sponsor of Germany’s only World Tour team Giant Alpecin, become an Official Partner of the Tour of Britain, the UK’s biggest professional cycle race
News: Alpecin Sponsors Tour of Britain
Press Release
Alpecin, sponsor of Germany’s only World Tour team Giant Alpecin, have become an Official Partner of the Tour of Britain, the UK’s biggest professional cycle race.
The caffeine-shampoo manufacturer is the latest international brand to become a partner of the Tour of Britain, which takes place from Sunday 4 to Sunday 11 September.
“As an internationally active manufacturer of body care products, we can particularly enhance the global brand image of our Alpecin Caffeine Shampoo in the world of professional cycling”, explains company spokesperson Marcel Klöpping.
Alpecin will benefit via the global transmission of the live television coverage and highlights of the Tour of Britain, as well as enjoying with branding and marketing rights across all eight days of the Tour, including the final stage on Sunday 11 September at the heart of London.
In addition to VIP Hospitality packages and experiential rights, Alpecin will also enjoyed increased visibility with naming rights and additional branding around the Stage Seven individual time trial in Bristol on Saturday 10 September, with riders departing from an Alpecin branded start ramp ahead of the 15-kilometre test.
Commenting on the partnership, Alastair Grant, Commercial Director for Tour of Britain organisers SweetSpot said; “We are pleased to welcome Alpecin as a partner of The Tour of Britain, and are thrilled that as an international brand they have identified the Tour of Britain as the perfect opportunity for them to reach their target audiences across the UK and internationally through the race’s extensive global television broadcast. We look forward to working closely with them across Britain’s most prestigious cycle race”.
The Tour of Britain is British Cycling’s premier road cycling event giving cycling fans the opportunity to see the world’s best teams and riders competing on their door step.
Send your results as well as club, team & event news here
Other Results on VeloUK (including reports containing results)
Report/Result: Welsh GP Abergavenny
Result: SSSCC Road Race League Round 11
Result: Dulwich Paragon CC RR
Result: Surrey League Handicap Series 12
Report: Brooks Cycles Track League
Result: City RC Hull Open 10
Report: Isle of Man’s RL360 Youth League
Tour de Farce: Stage 12
Results: Portsmouth Evening Circuits
Results: Curborough Races 3
Results: Blyton Crit Series 7
Results: Berkhamsted Castle Cycle Races
Results: Thruxton Circuit Races July 12
Result: Hillingdon Tuesday League
Results: Stourport Summer Series 10
Results: Knowsley Track League
Team News: Gaviria wins Stage in Poland
Tour de France: Stage 11
Report/Result: Chepstow Grand Prix
Result – Pedal Heaven Hill Climb
Results: Tameside Circuit Races
Result: Salt Ayre Circuit Races
Team News: Tour of Poland
Report/Results: North Midlands RRL
Tour de France: Stage 10
News: Derby Arena Track Open
Report: Ludgate Finance Queen Victoria Cyclocross
Result: Southport CC Open 25
Result: Alnwick CC Open 12.7 mile TT
Result: Winchcombe Kermesse
Result: Paramount CRT RR
Report/Result: Stuart Ayre Memorial Trophy
Result: Ipswich Velo RR
Result: South West Road Race
Results: British Youth Circuit Race Champs
Result: Nelson Wheelers Open 10
Result: Salesengine Open 10
Result: Valley Striders Open 25
Result: Crawley Wheelers Open 10
Result: Rockingham CC 10
Other News on VeloUK
RideLondon – Dani King to Race
Team News: Bonifazio wins Stage 3 in Poland
News: Alpecin Sponsors Tour of Britain
Gold for Jon Dibben at European Champs
New Cycling Team in Shropshire
Startlist: Wales Open Criterium
News: Two Gold for GB at Euros
News: Women’s CiCLE Classic
News: Van den Broeck abandons Tour
News: Gold for GB at Euros
Startlist: Chepstow Grand Prix
Team News: Tour of Poland
Rest Day Feature: Dan Martin
Joaquim Purito Rodriguez announces retirement
News: Star Studded Lineup for RideLondon Classic
News: Albert Contador Abandons Tour
Startlists: Ryedale Grand Prix (Sunday)
News: Yates in 2nd on GC at Tour
News: Beverley Cycle Races
Crit Series – Next Stop Beverley
Startlist: Skipton Pro Crit
News: Jon Mould Racing in Wales
News: Kristoff still chasing stage win
News: Porte – Another day ticked off
News: Kittel – stage 1 will be nervous
Friday Night: Shugborough Hall Crit
News: GB for European Track Champs
News: Otley on Wednesday
News: Nizzolo is Italian Champion
News: Gilbert is Belgian Road Race Champ
News: Herne Hill Work Continues
News: Adam Yates for the Tour de France
News: Tony Martin’s 6th TT German Title
News: 5 Welsh in GB Rio Team
Team News: GB for Rio Olympics
News: Queen Victoria Cyclo-cross
News: Cancellara wins tenth Swiss TT title
News: Pooley Signs for Lotto Soudal
News: Porte & van Garderen Lead BMC at Tour de France
News: Sky announces Tour Team