CA Technologies has unveiled the results of a global study on the role of software as a business enabler. It reveals that in today’s application economy it’s clear that digital transformation has reached every aspect of business. Put simply, exploiting modern technology and communications to transform one or more key aspects of the business to achieve a state of digital readiness has now become a mainstream activity to drive ROI.
In the application economy, businesses are moving at the speed of light to leapfrog their competition and accelerate the digital transformation of their organization. The study, Exploiting the Software Advantage: Lessons from Digital Disrupters, found that Digital Transformation is being driven as a coordinated strategy across a majority of organizations (55 percent), with many projects underway in multiple areas of the company, including customer services, sales and marketing, and product/service development. As a result, 45 percent of respondents have already seen measurable increases in customer retention and acquisition from their digital transformation initiatives and 44 percent have seen an overall increase in revenue.
The results also spurred the development of the Digital Effectiveness Index (DEI), a measurement tool developed in partnership with Freeform Dynamics. Using this measure, a group of top-performing organizations has emerged – the Digital Disrupters, identified as the top 14 percent of respondents.
“Not all businesses are on equal footing- some are forging ahead, some are getting left behind. In fact, there are some wide differences in overall effectiveness and maturity of digital initiatives-from significant revenue growth and customer retention to ultimately profits impacting the bottom line,” said Otto Berkes, CTO at CA Technologies.