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With consumers in India losing patience and turning to ad-blocking tools, the ad tech community will need to look for ways to better target the right audience and improve customer interaction. They also will need to respond swiftly to market changes...

“Avoid saying anything negative about YouTube – leave the impression of the user experience up to them” Facebook tells its adtech partners in a leaked, confidential deck that teaches them to sell Facebook’s video ads. The 32-page...

San Francisco — What a week! Google Cloud Next ‘17 has come to the end, but really, it’s just the beginning. We welcomed 10,000+ attendees including customers, partners, developers, IT leaders, engineers, press, analysts, cloud enthusiasts (and skeptics...

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