Today, the average enterprise manages more than 300 social media accounts and over a half-million social media posts by users on branded pages – but not all of this activity is positive. There has been a subsequent 7x increase in spam messages. The number of unauthorized social media accounts has also skyrocketed. Social media management costs have grown nearly threefold over the past 5 years as brands attempt to get a handle on this explosion in social content.
How do you manage this massive increase in social media risk and minimize the negative impact on your business?
Join Mia Dand, CEO of Lighthouse3.com, and Devin Redmond, VP and General Manager of Social Media Security and Compliance at Proofpoint, as they share an 8-step road map for setting up a world-class social media governance program.
Register now for “8-Step Road Map to a World-Class Social Media Governance Program,” produced by our sister site, Digital Marketing Depot, and sponsored by Proofpoint.
About The Author
Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.
(Some images used under license from Shutterstock.com.)
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