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Department store chain Saks Fifth Avenue is upping its email strategy to cater to fashion-minded, female customers through a new monthly, product-focused newsletter.

"A company in London has advertised for an emoji translator in what is thought to be the first such job worldwide": The role will involve explaining cross-cultural misunderstandings in the use of the mini pictures, and compiling a monthly trends report...

The era of the CMO has arrived. Chief marketing officers are more important to the success of global businesses — and more powerful — than ever before. Marketers are not only executing on corporate strategy, but are also often among the key shapers...

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I...

Macy's is a mobile role model Registration is open for the third annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy’s, Coca-Cola, Office Depot, Lowe’s, Amazon’s Zappos, Anheuser-Busch InBev, Rue...