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Special Report: The 2016 Ex Awards
via eventmarketer

If James Corden were to do an opening montage for this year’s Ex Awards, he’d have no shortage of killer material to work with. From Target’s Imagine Dragons concert for a few hundred fans that ran live as a four-minute TV spot during the Grammys, to...
Kelley Blue Book Fair Market Range Helps Consumers Navigate Growing Trend Toward Online Vehicle Shopping
via coxenterprises.mediaroom

KBB.com, General Motors Relationship Provides Fair Market Price Range for Buyers through Automaker's New Online Shopping Service for Pre-Owned Vehicles Feb 9, 2016 IRVINE, Calif., Feb. 9, 2016 /PRNewswire/ -- With car shopping increasingly moving online...
App users visit dealer service departments more often: study
via mobilecommercedaily

DMEautomotive’s app. Mobile-application users become more frequent visitors to a dealership’s service department after they download the app, according to a study by automotive-marketing company DMEautomotive. The study covered a mix of 307 dealerships...
How Women Are Changing the Automotive Market
via intellimec

A new report from global research firm Frost & Sullivan suggests that many automotive manufacturers are now building vehicles with women, rather than just men, in mind. It’s a response to changes in the automotive market which have seen women become...
Guide: How To Design Lead Nurturing, Lead Scoring, and Drip Email Campaigns
via openviewpartners

Editor’s Note: This post originally appeared on Medium. The below is an excerpt. You can read the article in its entirety here. In my previous article, How To Track Customer Acquisitions: Customer Lifecycle, Sales Funnel, and Content Strategy, I described...

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Instagram, Mobile Marketing & The New York Auto Show | Tier10lab

Instagram is the preeminent mobile photo-sharing app. The New York Acura Dealers Association used the app to its marketing-advantage at the New York Auto Show.
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Instagram | Tier10lab

June 1, 2016 | Madeleine Coe In the past, businesses on Instagram may have a experienced a little FOMO (Fear Of Missing Out, for you non-millenials) as other social media platforms opened themselves ...