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Featured story A better Siri is critical to the iPhone's long-term competitiveness Jan 31, 2017 by Greg Sterling Apple is no longer the leader in a much more crowded virtual assistant field. From Marketing Land Let's make 2017 the year of honest...

The era of the CMO has arrived. Chief marketing officers are more important to the success of global businesses — and more powerful — than ever before. Marketers are not only executing on corporate strategy, but are also often among the key shapers...

With 40 per cent of new car purchases in the next 10 years expected to come from millennials; the launch of PCP schemes to help young drivers own new cars; and 38 per cent of consumers consulting social media before purchasing a car, there’s never...

Epicurious’s Twitter transgression in the wake of the Boston Marathon bombing has been well-documented. Most reports addressed the outrage over the tweets, the initial tepid apology and the subsequent unequivocal mea culpa. Most reports also chided the...

Snapchat huh? Isn’t that an app that kids use to share nonsense videos? Well not really! Snapchat can really help you to build and grow your business. You see, as marketers, all we care about is transforming attention into sales. Today, around 41% of...