Anyone who knows a thing or two about modern marketing knows that content is, and always has been, king. The phrase has become somewhat of a marketing mantra, but what exactly does that mean? Essentially, high-quality and original content on a company’s website has a huge impact on SEO. Coupled with links from other high authority sites and some naturally placed keywords and your website is well on its way to increasing its rank organically for relevant search terms and keywords. And, a higher ranking in search engines ultimately exposes your company to more consumers searching for what you’re offering. Producing consistent content also helps cement you as an authority in your field, creating a greater sense of connection and trust with your target audience.