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When setting up a social media campaign, it is crucial to manage your presence online. This does however take up a lot of time and energy, but if done correctly, it can have a massive impact on business. If your business lacks manpower in these departments...

I’m sure I won’t blow your mind by saying that visuals are essential to creating content that will help your business stand out and draw in an audience. Not only do images help make text-centric content more readable, digestible, and memorable, but they...

Posted by MatthewBarby This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. Time...

It’s ironic that an industry built on the idea that it can cut through the clutter of traditional marketing is becoming a pretty cluttered space in its own right. But that’s what happens when you become successful—everybody wants a...

Oscar de la Renta's spring 2014 Fashion Week pins Luxury marketers used digital tactics to foster intimate connections with consumers during the third quarter of 2013. Digital enabled marketers to engage with target consumers on a personal level through...