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This story appears in the February/March 2016 issue of strategy. Co-chairs Tony Matta CMO | Kraft Heinz Canada Matta leads marketing for brands including Kraft Dinner, Cracker Barrel Cheese, Heinz Ketchup, Philadelphia Cream Cheese, Maxwell House...

Seta Whitford-Stark was doubtful final year when she found out her daughter Amy quit her pursuit during an employee-recruiting group to work for LinkedIn, an Internet association that Seta had never listened of. Amy attempted to explain what a online...

MOUNTAIN VIEW, Calif. (AP) — Seta Whitford-Stark was dumbfounded last year when she found out her daughter Amy quit her job at an employee-recruiting agency to work for LinkedIn, an Internet company that Seta had never heard of. Amy tried to explain...

This year the big and the new dominate the ad scene for the Super Bowl. Let’s hope the game is as enjoyable as the commercials are each year! The Denver Broncos and the Carolina Panthers will meet in Super Bowl 50 on Feb. 7, 2016, at Levi’s Stadium...

Cannes Lions Innovation 2015 has announced winners in the Cannes Lions Film, Film Craft, Branded Content & Entertainment and Titanium & Integrated categories along with the presentation of Agency of the Year, Independent Agency of the Year, Holding...