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Another eventful day, but especially notable is a global alert that is, if anything optimistic, according to another petroleum geologist of our acquaintance. From The Guardian: Former BP geologist: peak oil is here and it will ‘break economies...

When Tyra tells me a story, I listen. When Tyra tells that same story again four days later to a crowd of 300 women at a Las Vegas hotel, almost word for word, I lean in a little closer. Maybe you've heard the first part of the story yourself. In 2...

Usually in a Giving ’Em the Business feature, we compile funny stories from colleagues in the DR industry. In this issue, however, we wanted to do something a bit different. As this issue of the magazine celebrates ERA’s 25th Anniversary, we asked DR...

It’s ironic that an industry built on the idea that it can cut through the clutter of traditional marketing is becoming a pretty cluttered space in its own right. But that’s what happens when you become successful—everybody wants a...

This piece is 11,000 words long so you might want to consider downloading it to read on your tablet or smartphone via Pocket, Instapaper or another offline reader. It is also available as a free e-book in various formats via Smashwords. Contents Introduction...