These Etsy Jewelry Makers Are Killing It — and How You Can, Too
Etsy is no longer a small online craft market. With over a million stores operating through this online platform, 54 million members, and netting an impressive $2.3 billion in gross sales in 2015, Etsy has become the number-one place online to sell your handmade and vintage items. Meet some Etsy jewelry makers that are killing it.
One of the most successful marketplaces on the site is the jewelry category. The jewelry store connects talented jewelry makers from around the world with an enormous customer base searching for unique and customized pieces.
However, if you want to sell your jewelry online, it isn’t just as simple as setting up your store and watching the money roll in. There are many factors that contribute to the success of an Etsy store. So, let’s look at some jewelry makers who are killing it on Etsy, and some tips on how you can, too.
Etsy Jewelry Makers Killing It: Layered and Long
Layered and Long is one of the most successful jewelry stores operating on Etsy. To date, they’ve made over 200,000 sales. Their line of customized, hand-stamped jewelry successfully captured the trend for minimalist and delicate jewelry. The trend began a few years ago and continues this season.
Personalizing their products has been a definite contributor to their success as a brand. Some techniques they’ve used are birthstone gems, hand-stamped metal, and engraved handwriting on their pieces.
Etsy Jewelry Makers Killing It: Frosted Willow
Frosted Willow is another store, based in the U.S., that is capitalizing on the trend for dainty, delicate jewelry pieces.
Their selection of wire bracelets and bangles is often embellished with personalized charms or beads, as well as hand-stamped and engraved bars and pendants. Many of their orders allow you to make customizations so you can create your own unique designs. This design flexibility is a key drawcard for their customers, and it is a contributing factor to their impressive sales record.
Etsy Jewelry Makers Killing It: Lux Divine
Lux Divine has also taken advantage of current fashion trends with their line of gorgeous bohemian jewelry and accessories. Each of their pieces is crafted from high-quality materials, including unique agate druzy beads, luxurious turquoise, and precious metals.
This attention to detailed design and quality craftsmanship is a huge draw for customers who are looking to add luxurious pieces to their wardrobe at an affordable price. Also, because of the nature of the gemstone beads they use and the process of setting the stones, each piece is unique, creating further appeal.
Jewelry Makers Killing It on Etsy: Elephantine
The designer at Elephantine uses quality metals, fittings, and beads to create quirky jewelry with a modern design aesthetic. She takes popular design trends, such as ombre beading, tasseled jewelry, and minimalism, to create interesting pieces.
However, what sets her further apart from other jewelry stores on Etsy is her ability to market personally to her customers. For example, she established a mailing list and features a subscription service that delivers a jewelry design of the month. She is creating both interesting designs and brand loyalty.
Etsy Jewelry Makers Killing It: Ingredients for Lovely
Ingredients for Lovely taps into the recent trend for vintage and retro jewelry. When they opened the store, Ingredients for Lovely discovered their customer niche almost instantly. Their gorgeous beaded, painted, enameled jewelry pieces weren’t available elsewhere.
However, as the popularity of this jewelry grew, they found new and creative ways to promote their products. For example, they offered cheaper shipping options and expanded their line to include jewelry supplies to access the DIY market.
Read How You Too Can Make a Killing on Etsy.
Here are more Craft for Profit and Jewelry Making articles.
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