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How app-based promotions and coupons drive results for ecommerce According to Mobile Commerce Daily, nearly 96 percent of all mobile users will search for online coupons in 2015. This represents a huge market of consumers your business could engage...

How app-based promotions and coupons drive results for ecommerce According to Mobile Commerce Daily, nearly 96 percent of all mobile users will search for online coupons in 2015. This represents a huge market of consumers your business could engage...

Imagine if you had access to the one thing everyone has on their phones: the short messaging service, or SMS app. Since nearly two-thirds of Americans are now smartphone owners, marketers are always seeking new methods for connecting to their customers...

Melinda Krueger By Melinda Krueger Retailers made great strides, baby steps and big gaffs in the march toward SMS marketing excellence this past holiday season. Here is a recap of ideas to emulate or avoid. The most common fail was in the post-click...

I’m now into week three of my all-mobile shopping, and I’m crossing lots off of my list. I kicked off integrating mobile into every holiday purchase with a Thanksgiving blitz that carried into Black Friday and Cyber Monday. With holiday weekend sales...