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Facebook Updates Metrics & Reporting; LiveRamp Buys Arbor and Circulate
via exchangewire

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook updates metrics and reporting; LiveRamp buys Arbor and Circulate; IAB and ISBA cooperate on mobile buying handbook; Snapchat...
SpotXchange Announces Premium Programmatic Video: A Leadership Summit for Publishers Led by Beet.TV
via adtechdaily

DENVER - SpotXchange, Inc., the largest global marketplace of digital video ad inventory, announced it will hold a programmatic video leadership summit for premium publishers with Beet.TV, a leading news outlet and the first and only business...
06/30/16: New Facebook algorithm prioritizes posts from friends; MRC finalizes mobile ad viewability guidelines; Twitter...
via cynopsis

CYNOPSISDIGITAL 06.30.16 Good morning. It’s Thursday June 30, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Software as a Service: Software as a Service (or SaaS) refers to a model in which a third party licenses...
IAB Announces 2017 Sales & Service Excellence Awards Winners
via iab

Individuals and Publisher Members Honored for Leadership in Digital Media Sales & for Contributions to IAB Initiatives in Mobile, Video and Emerging Formats HOLLYWOOD, FL (January 29, 2017) — IAB (Interactive Advertising Bureau) announced the winners...
Week in Review: FreeWheel Seeing a Shift towards Authenticated Viewing, TV’s Outpacing PCs for Video
via videoadnews

Here’s an overview of what has been happening in video and TV advertising over the last week or so. If you’d like weekly update on what’s happening in the industry delivered straight to your inbox, you might want to consider signing...

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Showing more respect for the user is at the core of industry efforts to put an end to ad blocker adoption. We have joined the recently formed Coalition for Better Ads and the IAB group in the U.S. wor...
Teads.com

Learn more quality media, data, and creative to deliver sustainable business outcomes. Teads combines the strength of quality media, data, and creative to deliver sustainable business outcomes. ...

Teads.com

Engagement Leveraging outstream placements within the heart of premium editorial content, we offer a range of creative formats to match your campaign objectives. Teads’ brand safe solutions include Pr...