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Bruno Mars will sing at halftime of Super Bowl XLVIII in February at MetLife Stadium in New Jersey, the Associated Press reported. Fox will telecast next year's pro football championship game, historically one of the most-watched TV events of the year...

Watch Video Super Bowl XLVIII put out some good numbers, and some bad numbers on Sunday. First of all, that 43-8 score was downright ugly — but the number of people who tuned in? Surprisingly good. Entertainment Weekly reports it was the...

NEW YORK (AP) — Lady Gaga is reportedly entertaining an unusual twist on her Super Bowl halftime show, which — though it’s not confirmed — she could perform from the roof of the stadium. If that comes to pass, she won’t be the only one making a big play...

NEW YORK (AP/WCMH) — A feature of several Super Bowl ads as an expected 110 million tune in to watch the Atlanta Falcons and New England Patriots face off: ___ Snickers generated buzz before the game by saying it planned to air a live ad starring Adam...

Any marketer can tell you success can be attributed to a pound of careful planning and an ounce of sheer luck. It was the latter that won Arby’s Best New Artist among brands that successfully used the Grammy’s to engage social media audiences...