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Posted by n8ngrimm The eCommerce SEO community is ignoring a huge opportunity by focusing almost exclusively on Google. But Google is the biggest search engine, right? Actually, if you are in eCommerce, Amazon should be far more important to you than...

It’s said an ounce of prevention is worth a pound of cure. In the case of your AdWords efforts, it’s a bit more like: a few hours of research is worth hundreds of thousands of dollars. Negative keywords are easy to overlook, but can be critical...

Google (and most other search engines) have special operators and search url suffixes that many internet users are unaware of. Here is a fresh list for your searching pleasure. intitle: Restricts the search to the titles of the web pages, for example...

Posted by JP_Sherman On-site search, also known as internal search, is a critical yet undervalued and underrepresented tactic in the search industry. In 2014,eConsultancy released a report that showed that 15% of companies dedicate resources to optimizing...

Like I mentioned in How To Decide Which Keywords To Use: Keyword Research for Beginners – a key part of keyword research is judging keyword difficulty. If you are creating a page to generate organic traffic – there is no point in fighting a losing battle...